Happen To Be Fashionable? : New Practice Creation Through The Sequence Of Multiple Actors
AbstractIn contrast to previous research, this paper illustrates a process in which institutional entrepreneurs play less significant roles in creating a new practice. We drew on a historical case study that deals with the emergence of a new practice of emphasizing fashionable design of a type of clothing known as meisen. In the historical case study, multiple actors played distinctive and essential roles, which, as a whole, led to the creation of a new practice.
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Bibliographic InfoPaper provided by Center for Japanese Business Studies (HJBS), Graduate School of Commerce and Management Hitotsubashi University in its series Working Paper Series with number 115.
Length:  p.
Date of creation: Jun 2010
Date of revision:
This paper has been announced in the following NEP Reports:
- NEP-ALL-2010-06-18 (All new papers)
- NEP-ENT-2010-06-18 (Entrepreneurship)
- NEP-HIS-2010-06-18 (Business, Economic & Financial History)
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