E-commerce and prices - theory and evidence
AbstractThis paper examines the relation between prices in conventional stores and on the Internet. Main results from the theoretical analysis are i) we expect a discrete fall in prices in conventional stores as the share of the population with access to Internet reaches a critical level, ii) the relation between prices depends on convenience costs of shopping in regular stores as well as on transport and navigation costs for goods bought over Internet, iii) retailers who only sell through Internet have lower on-line prices than retailers who also sell through conventional stores. The empirical section employs a rich data set covering the Swedish markets for books and CDs. Prices of these goods are on average 15 percent lower on Internet, but if a single item is bought transport costs will make it as expensive to buy over Internet as in a regular store (if a basket of goods is bought it is some 10 percent cheaper on Internet since transport costs are fixed). There is firm support for that retailers who only sell over Internet have lower on-line prices.
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Bibliographic InfoPaper provided by Stockholm School of Economics in its series Working Paper Series in Economics and Finance with number 389.
Length: 35 pages
Date of creation: 18 Jun 2000
Date of revision: 08 Sep 2000
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retail pricing; consumer behavior; e-commerce; price discrimination; Internet;
Find related papers by JEL classification:
- D12 - Microeconomics - - Household Behavior - - - Consumer Economics: Empirical Analysis
- D43 - Microeconomics - - Market Structure and Pricing - - - Oligopoly and Other Forms of Market Imperfection
- L11 - Industrial Organization - - Market Structure, Firm Strategy, and Market Performance - - - Production, Pricing, and Market Structure; Size Distribution of Firms
- L81 - Industrial Organization - - Industry Studies: Services - - - Retail and Wholesale Trade; e-Commerce
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