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Use of institutional logics in business models of new hybrids for sustaining stakeholders’ engagement: A case in renewable energy

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  • Virginie Svenningsen

    (CGS i3 - Centre de Gestion Scientifique i3 - Mines Paris - PSL (École nationale supérieure des mines de Paris) - PSL - Université Paris Sciences et Lettres - I3 - Institut interdisciplinaire de l’innovation - CNRS - Centre National de la Recherche Scientifique)

Abstract

In a context of new academic-industrial collaborative research organizations, this case study explores the use institutional logics in developing a portfolio business model able to keep stakeholders' engagement. The co-existence of dual dominant logics in developing business models associated with knowledge value creation has two consequences. It allows maintaining stakeholders' engagement, whereas the hybrid organization combining the academic and commercial logics will loose actors' motivation. It also facilitates actors' engagement in a new logic and the development of the two other business models aimed at creating societal and economic value. This research contributes to understanding how the strategic use of logics can help new hybrids developing and sustaining. It also offers a relative new lens of analysis in the institutional literature: the business modeling.

Suggested Citation

  • Virginie Svenningsen, 2018. "Use of institutional logics in business models of new hybrids for sustaining stakeholders’ engagement: A case in renewable energy," Working Papers hal-01714696, HAL.
    • Handle: RePEc:hal:wpaper:hal-01714696
    Note: View the original document on HAL open archive server: https://minesparis-psl.hal.science/hal-01714696
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