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Une comparaison internationale des freins et motivations des consommateurs face à la contrefaçon

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  • André Le Roux

    (CEREGE [Poitiers] - Centre de recherche en gestion [EA 1722] - IAE Poitiers - Institut d'Administration des Entreprises (IAE) - Poitiers - UP - Université de Poitiers = University of Poitiers - UP - Université de Poitiers = University of Poitiers - ULR - La Rochelle Université)

  • Marinette Thebault

    (IAE Poitiers - Institut d'Administration des Entreprises (IAE) - Poitiers - UP - Université de Poitiers = University of Poitiers)

  • Brigitte Muller

    (CERGAM de Toulon - Centre d'Études et de Recherche en Gestion d'Aix-Marseille/Equipe de recherche de Toulon - CERGAM - Centre d'Études et de Recherche en Gestion d'Aix-Marseille - AMU - Aix Marseille Université - UTLN - Université de Toulon - IAE Toulon - Institut d'Administration des Entreprises (IAE) - Toulon - UTLN - Université de Toulon)

  • François Bobrie

    (IAE Poitiers - Institut d'Administration des Entreprises (IAE) - Poitiers - UP - Université de Poitiers = University of Poitiers)

Abstract

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Suggested Citation

  • André Le Roux & Marinette Thebault & Brigitte Muller & François Bobrie, 2015. "Une comparaison internationale des freins et motivations des consommateurs face à la contrefaçon," Post-Print halshs-02530538, HAL.
    • Handle: RePEc:hal:journl:halshs-02530538
    Note: View the original document on HAL open archive server: https://shs.hal.science/halshs-02530538
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    References listed on IDEAS

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    1. Ajzen, Icek, 1991. "The theory of planned behavior," Organizational Behavior and Human Decision Processes, Elsevier, vol. 50(2), pages 179-211, December.
    2. Cordell, Victor V. & Wongtada, Nittaya & Kieschnick, Robert Jr., 1996. "Counterfeit purchase intentions: Role of lawfulness attitudes and product traits as determinants," Journal of Business Research, Elsevier, vol. 35(1), pages 41-53, January.
    3. Florence Krémer & Catherine Viot & André Le Roux & Ingrid Poncin, 2008. "Les consommateurs face à la contrefaçon : une comparaison entre Belges et Français," Reflets et perspectives de la vie économique, De Boeck Université, vol. 0(2), pages 61-70.
    4. Catherine Viot & André Le Roux & Florence Kremer, 2014. "Attitude towards the purchase of counterfeits: Antecedents and effect on intention to purchase," Post-Print halshs-02530136, HAL.
    5. Florence Kremer & Viot Catherine & André Le Roux & Ingrid Poncin, 2008. "Les consommateurs face à la contrefaçon : une comparaison entre Belges et Français," Post-Print halshs-02530488, HAL.
    6. Gene M. Grossman & Carl Shapiro, 1988. "Foreign Counterfeiting of Status Goods," The Quarterly Journal of Economics, President and Fellows of Harvard College, vol. 103(1), pages 79-100.
    7. Catherine Viot & André Le Roux & Florence Kremer, 2014. "Attitude towards the purchase of counterfeits: antecedents and effect on intention to purchase [Attitude envers l'achat de contrefaçons : déterminants et effet sur l'intention d'achat]," Post-Print hal-01803846, HAL.
    8. Wilke, Ricky & Zaichkowsky, Judith Lynne, 1999. "Brand imitation and its effects on innovation, competition, and brand equity," Business Horizons, Elsevier, vol. 42(6), pages 9-18.
    9. Catherine Viot & André Le Roux & Florence Kremer, 2014. "Attitude towards the purchase of counterfeits: Antecedents and effect on intention to purchase," Post-Print hal-01803871, HAL.
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