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European football under close scrutiny

Author

Listed:
  • Chantal Rouvrais-Charron

    (NIMEC - Normandie Innovation Marché Entreprise Consommation - UNICAEN - Université de Caen Normandie - NU - Normandie Université - ULH - Université Le Havre Normandie - NU - Normandie Université - UNIROUEN - Université de Rouen Normandie - NU - Normandie Université - IRIHS - Institut de Recherche Interdisciplinaire Homme et Société - UNIROUEN - Université de Rouen Normandie - NU - Normandie Université)

  • Christophe Durand

    (CesamS - Centre d'étude sport et actions motrices - UNICAEN - Université de Caen Normandie - NU - Normandie Université, IOA - Information, Organisation et Action - UNICAEN - Université de Caen Normandie - NU - Normandie Université)

Abstract

Consumers are increasingly looking beyond products, and are expressing concern for the respect of societal values. This paper analyses how football organisations and governing bodies in Europe are adapting their marketing strategies to reflect these concerns. ‘Ethical charters' or ‘ethical codes of behaviour' need to be redefined under close scrutiny from shareholders and stakeholders. Whether it is a deliberate decision or a forced change, football organisations must respond to simultaneous commercial and political pressures.

Suggested Citation

  • Chantal Rouvrais-Charron & Christophe Durand, 2009. "European football under close scrutiny," Post-Print halshs-02110690, HAL.
    • Handle: RePEc:hal:journl:halshs-02110690
    DOI: 10.1108/IJSMS-10-03-2009-B005
    Note: View the original document on HAL open archive server: https://shs.hal.science/halshs-02110690
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    References listed on IDEAS

    as
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    Cited by:

    1. Patrizia Gazzola & Stefano Amelio & Fragkoulis Papagiannis & Elena-Madalina Vatamanescu, 2019. "Financial Reporting in European Football Teams: A Disclosure Analysis of Player Registrations," International Journal of Academic Research in Accounting, Finance and Management Sciences, Human Resource Management Academic Research Society, International Journal of Academic Research in Accounting, Finance and Management Sciences, vol. 9(4), pages 182-206, October.
    2. Gareth R. T. White & Anthony Samuel & Robert J. Thomas, 2023. "Exploring and Expanding Supererogatory Acts: Beyond Duty for a Sustainable Future," Journal of Business Ethics, Springer, vol. 185(3), pages 665-688, July.

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