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Le commerce électronique en France : un essai de mesure sur le marché des CD

Author

Listed:
  • Sophie Larribeau

    (CREM - Centre de recherche en économie et management - UNICAEN - Université de Caen Normandie - NU - Normandie Université - UR - Université de Rennes - CNRS - Centre National de la Recherche Scientifique)

  • Thierry Pénard

    (CREM - Centre de recherche en économie et management - UNICAEN - Université de Caen Normandie - NU - Normandie Université - UR - Université de Rennes - CNRS - Centre National de la Recherche Scientifique)

Abstract

[fre] Le commerce électronique en France: un essai de mesure sur le marché des CD . . En France, le commerce électronique connaît un fort développement depuis 1999, même si les volumes de transaction restent encore modestes. Au-delà de ce succès relatif, la vente sur Internet suscite de nombreuses questions. Quelles sont les spécificités du commerce électronique par rapport au commerce traditionnel? Les marchés sur Internet sont-ils plus concurrentiels que les marchés physiques? Afin de mieux comprendre les stratégies des vendeurs en ligne de disques, les prix d’un panel de CD ont été recueillis de mai à octobre 2000 auprès des principaux «cyberdisquaires» français. Les prix des CD sur Internet apparaissent en moyenne inférieurs de plus de 7 % aux prix en magasin, cette différence étant plus sensible sur les CD étrangers (12 % d’écart) que sur les CD français (moins de 2 % d’écart). Pour chacun des CD apparaît une forte dispersion des prix entre les cyberdisquaires, ainsi qu’une volatilité des prix importante sur la période étudiée. Les sites les plus connus (ayant fait l’objet de campagnes publicitaires) pratiquent des prix plus élevés que les sites de moindre notoriété et procèdent aussi à des changements de prix de plus grande ampleur. Les analyses économétriques permettent de révéler des phénomènes de cycles dans les décisions de prix (alternance de hausses et de baisses de prix) et l’existence d’interactions stratégiques entre les cyberdisquaires. Toutefois, l’ancienneté des CD réduit ces deux phénomènes et conduit à une stabilité des prix. De plus, les cyberdisquaires pratiquent moins de baisses de prix sur les CD français que sur les CD étrangers. [eng] E-Commerce in France: a Test Measurement of the CD Market . . E-commerce has boomed in France since 1999, albeit with still modest transaction volumes. Yet despite this relative success, the issue of selling on the Internet begs numerous questions. How does e-commerce differ from traditional trade? Are Interne
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Suggested Citation

  • Sophie Larribeau & Thierry Pénard, 2002. "Le commerce électronique en France : un essai de mesure sur le marché des CD," Post-Print halshs-00069683, HAL.
    • Handle: RePEc:hal:journl:halshs-00069683
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    References listed on IDEAS

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    1. Karen Clay & Ramayya Krishnan & Eric Wolff, 2001. "Prices and Price Dispersion on the Web: Evidence from the Online Book Industry," Journal of Industrial Economics, Wiley Blackwell, vol. 49(4), pages 521-539, December.
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    9. Karen Clay & Ramayya Krishnan & Eric Wolff, 2001. "Prices and Price Dispersion on the Web: Evidence from the Online Book Industry," NBER Chapters, in: E-commerce, pages 521-539, National Bureau of Economic Research, Inc.
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    Cited by:

    1. Delphine Irac & Claire Célérier & Philippe Askenazy, 2010. "Vente à distance, internet et dynamiques des prix," Économie et Prévision, Programme National Persée, vol. 194(3), pages 1-13.
    2. Raphaël Suire & Thierry Pénard & Fabrice Le Guel, 2005. "Adoption et usage marchand de l’Internet : une étude économétrique sur données bretonnes," Économie et Prévision, Programme National Persée, vol. 167(1), pages 67-84.

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