IDEAS home Printed from https://ideas.repec.org/p/hal/journl/hal-04325738.html
   My bibliography  Save this paper

How do omnichannel strategies contribute to value-based healthcare? : An orchestra-based analysis

Author

Listed:
  • Marco Paiola
  • Tatiana Khvatova

    (EM - EMLyon Business School)

  • Francesco Schiavone
  • Alberto Ferraris

Abstract

"The healthcare ecosystem is currently characterized by multiple interactions at different levels that call for new managerial approaches in line with value-based healthcare, where the omnichannel strategy is crucial. Drawing on the omnichannel approach in the B2B context, the overall objective of the current study is to unveil the underlying mechanisms through which a healthcare organization can transform the value creation process within its business ecosystem. An in-depth case study of an ecosystem has been used to demonstrate how the design and development of digital solutions can provide better services to the different agents involved in the healthcare sector. Our results show how an orchestra model of an innovation ecosystem effectively works and reveal the orchestration mechanisms operating in the healthcare industry, drawing on the example of the Patient Support Program (PSP) provider as the orchestrator. Moreover, key challenges have been highlighted, and the role of B2B marketing has been identified as crucial, providing important implications for managers and scholars."

Suggested Citation

  • Marco Paiola & Tatiana Khvatova & Francesco Schiavone & Alberto Ferraris, 2023. "How do omnichannel strategies contribute to value-based healthcare? : An orchestra-based analysis," Post-Print hal-04325738, HAL.
    • Handle: RePEc:hal:journl:hal-04325738
    Note: View the original document on HAL open archive server: https://hal.science/hal-04325738
    as

    Download full text from publisher

    File URL: https://hal.science/hal-04325738/document
    Download Restriction: no
    ---><---

    References listed on IDEAS

    as
    1. Leonard L. Berry, 2019. "Service innovation is urgent in healthcare," AMS Review, Springer;Academy of Marketing Science, vol. 9(1), pages 78-92, June.
    2. Chin, Tachia & Shi, Yi & Singh, Sanjay Kumar & Agbanyo, George Kwame & Ferraris, Alberto, 2022. "Leveraging blockchain technology for green innovation in ecosystem-based business models: A dynamic capability of values appropriation," Technological Forecasting and Social Change, Elsevier, vol. 183(C).
    3. Andrew M. Pettigrew, 1990. "Longitudinal Field Research on Change: Theory and Practice," Organization Science, INFORMS, vol. 1(3), pages 267-292, August.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Paiola, Marco & Khvatova, Tatiana & Schiavone, Francesco & Ferraris, Alberto, 2023. "How do omnichannel strategies contribute to value-based healthcare? An orchestra-based analysis," Journal of Business Research, Elsevier, vol. 167(C).
    2. Davenport, Sally, 2005. "Exploring the role of proximity in SME knowledge-acquisition," Research Policy, Elsevier, vol. 34(5), pages 683-701, June.
    3. Obeidat, Zaid Mohammad & Xiao, Sarah Hong & Qasem, Zainah al & dweeri, Rami al & Obeidat, Ahmad, 2018. "Social media revenge: A typology of online consumer revenge," Journal of Retailing and Consumer Services, Elsevier, vol. 45(C), pages 239-255.
    4. Lehmann, Hans & Gallupe, Brent, 2005. "Information systems for multinational enterprises--some factors at work in their design and implementation," Journal of International Management, Elsevier, vol. 11(2), pages 163-186, June.
    5. Roe, R.A., 2005. "Studying time in organizational behavior," Research Memorandum 046, Maastricht University, Maastricht Research School of Economics of Technology and Organization (METEOR).
    6. Battaglia, Daniele & Landoni, Paolo & Rizzitelli, Francesco, 2017. "Organizational structures for external growth of University Technology Transfer Offices: An explorative analysis," Technological Forecasting and Social Change, Elsevier, vol. 123(C), pages 45-56.
    7. Fox, Stephen & Groesser, Stefan N., 2016. "Reframing the relevance of research to practice," European Management Journal, Elsevier, vol. 34(5), pages 457-465.
    8. Sternitzke, Christian, 2013. "An exploratory analysis of patent fencing in pharmaceuticals: The case of PDE5 inhibitors," Research Policy, Elsevier, vol. 42(2), pages 542-551.
    9. Pettus, Michael L. & Kor, Yasemin Y. & Mahoney, Joseph T., 2007. "A Theory of Change in Turbulent Environments: The Sequencing of Dynamic Capabilities Following Industry Deregulation," Working Papers 07-0100, University of Illinois at Urbana-Champaign, College of Business.
    10. Swan, Jacky & Goussevskaia, Anna & Newell, Sue & Robertson, Maxine & Bresnen, Mike & Obembe, Ademola, 2007. "Modes of organizing biomedical innovation in the UK and US and the role of integrative and relational capabilities," Research Policy, Elsevier, vol. 36(4), pages 529-547, May.
    11. Sally Maitlis & Thomas B. Lawrence, 2003. "Orchestral Manoeuvres in the Dark: Understanding Failure in Organizational Strategizing," Journal of Management Studies, Wiley Blackwell, vol. 40(1), pages 109-139, January.
    12. Gebauer, Heiko & Worch, Hagen & Truffer, Bernhard, 2012. "Absorptive capacity, learning processes and combinative capabilities as determinants of strategic innovation," European Management Journal, Elsevier, vol. 30(1), pages 57-73.
    13. Shih-Chang Hung & Yung-Ching Tseng, 2017. "Extending the LLL framework through an institution-based view: Acer as a dragon multinational," Asia Pacific Journal of Management, Springer, vol. 34(4), pages 799-821, December.
    14. Ariel Mendez & Delphine Mercier, 2007. "Territorial Dynamics and History Imprint : Two french Clusters in Transition in the South East Region," Working Papers halshs-00360764, HAL.
    15. Mariani, Marcello M. & Giorgio, Luisa, 2017. "The “Pink Night” festival revisited: Meta-events and the role of destination partnerships in staging event tourism," Annals of Tourism Research, Elsevier, vol. 62(C), pages 89-109.
    16. Ge Zhang & Yuxiang Gao & Gaoyong Li, 2023. "Research on Digital Transformation and Green Technology Innovation—Evidence from China’s Listed Manufacturing Enterprises," Sustainability, MDPI, vol. 15(8), pages 1-23, April.
    17. Innan Sasaki & Niina Nummela & Davide Ravasi, 2021. "Managing cultural specificity and cultural embeddedness when internationalizing: Cultural strategies of Japanese craft firms," Journal of International Business Studies, Palgrave Macmillan;Academy of International Business, vol. 52(2), pages 245-281, March.
    18. Gian Luca Gregori & Silvia Cardinali & Meri Travaglini, 2013. "Imprese calzaturiere e competitivit? nel mercato mondiale: il caso di una media luxury brand company," MERCATI & COMPETITIVIT?, FrancoAngeli Editore, vol. 2013(3), pages 151-168.
    19. Bağış, Mehmet & Kryeziu, Liridon & Akbaba, Yılmaz & Ramadani, Veland & Karagüzel, Ensar Selman & Krasniqi, Besnik A., 2022. "The micro-foundations of a dynamic technological capability in the automotive industry," Technology in Society, Elsevier, vol. 70(C).
    20. Quynh Duong Phuong & Aki Harima, 2019. "The impact of cultural values on Vietnamese ethnic entrepreneurs in Germany," Journal of Entrepreneurship, Management and Innovation, Fundacja Upowszechniająca Wiedzę i Naukę "Cognitione", vol. 15(2), pages 85-116.

    More about this item

    Keywords

    Omnichannel strategy; Value-based healthcare; Orchestra model; Innovation ecosystems;
    All these keywords.

    NEP fields

    This paper has been announced in the following NEP Reports:

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:hal:journl:hal-04325738. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: CCSD (email available below). General contact details of provider: https://hal.archives-ouvertes.fr/ .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.