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What do we know about consumers' ontological security in disaster scenarios?

Author

Listed:
  • Rayan Fawaz

    (King‘s College London)

  • Stéphane Bourliataux-Lajoinie

    (LIRSA - Laboratoire interdisciplinaire de recherche en sciences de l'action - CNAM - Conservatoire National des Arts et Métiers [CNAM] - HESAM - HESAM Université - Communauté d'universités et d'établissements Hautes écoles Sorbonne Arts et métiers université)

  • Anna Roessner

    (European University Viadrina)

  • Shintaro Okazaki

    (King‘s College London)

Abstract

While prior consumer studies have adopted various theoretical perspectives to explain individuals' reactions to disasters, scant attention has been paid to the role of ontological security in shaping those responses. This study attempts to fill this knowledge gap by qualitatively exploring ontological security in two contexts: man-made and natural disasters. To this end, we conducted 35 focus groups in the UK, Germany, and France to address how people reacted to terrorist attacks and the COVID-19 pandemic respectively. Through thematic analysis, three themes emerged: fear versus anxiety, oneself versus others, and materialistic versus experiential purchases. Man-made disasters appear to elicit fear, concern for self, and a preference for materialistic purchases, whereas natural disasters seem to trigger anxiety, concern for others, and a preference for experiential purchases. Both types of disasters seem to evoke a desire to escape from reality. In closing, we discuss both transitory and prolonged threats to ontological security and how they shape individuals' behaviours while restoring their security.

Suggested Citation

  • Rayan Fawaz & Stéphane Bourliataux-Lajoinie & Anna Roessner & Shintaro Okazaki, 2023. "What do we know about consumers' ontological security in disaster scenarios?," Post-Print hal-04147024, HAL.
    • Handle: RePEc:hal:journl:hal-04147024
    DOI: 10.1111/ijcs.12926
    Note: View the original document on HAL open archive server: https://cnam.hal.science/hal-04147024
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    References listed on IDEAS

    as
    1. Holmqvist, Jonas & Diaz Ruiz, Carlos & Peñaloza, Lisa, 2020. "Moments of luxury: Hedonic escapism as a luxury experience," Journal of Business Research, Elsevier, vol. 116(C), pages 503-513.
    2. Christopher L. Ambrey & Caryl Bosman & Angela Ballard, 2018. "Ontological security, social connectedness and the well-being of Australia’s ageing baby boomers," Housing Studies, Taylor & Francis Journals, vol. 33(5), pages 777-812, July.
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