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Unpacking the management of Oligo-coopetition strategies in the absence of a moderating third party

Author

Listed:
  • Frédéric Le Roy

    (Groupe Sup de Co Montpellier (GSCM) - Montpellier Business School)

  • Sea Matilda Bez

    (Labex Entreprendre - UM - Université de Montpellier)

  • Johanna Gast

    (Groupe Sup de Co Montpellier (GSCM) - Montpellier Business School)

Abstract

Recent research has highlighted the importance of management for the success of dyadic coopetition strategies. Coopetition, however, does not always occur in dyadic settings. Oligo-coopetition strategies, i.e., coopetition strategy among more than two but only a small number of coopetitors, and its management remain largely understudied. Oligo-coopetition strategy simultaneously increases both the potential benefits and risks of coopetition. Past research highlights the key role of third parties in managing oligo-coopetition. However, what happens when there is no such third party? We investigate this question through a longitudinal case study of Total Group in its oil and gas exploration and production projects. The results outline how companies manage oligo-coopetition strategy without third parties. More precisely, the results first highlight three strategies of oligo-coopetition: (1) "shareholder" coopetition, (2) "vertical" coopetition, and (3) "combined vertical and horizontal" coopetition. The results, second, outline the specific organizational designs and management principles associated with these three strategies of coopetition.

Suggested Citation

  • Frédéric Le Roy & Sea Matilda Bez & Johanna Gast, 2021. "Unpacking the management of Oligo-coopetition strategies in the absence of a moderating third party," Post-Print hal-03349671, HAL.
    • Handle: RePEc:hal:journl:hal-03349671
    DOI: 10.1016/j.indmarman.2021.08.004
    Note: View the original document on HAL open archive server: https://hal.science/hal-03349671
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    References listed on IDEAS

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    Keywords

    Oligo-coopetition strategies; Coopetitive projects; Coopetition management; Organizational design;
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