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The drivers for collective horizontal coopetition: a case study of screwcap initiatives in the international wine industry

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  • Pilsik Choi
  • Rosanna Garcia
  • Colette Friedrich

Abstract

This paper investigates antecedents for forming collective horizontal coopetition, where all or most major competitors in an industry cooperate to achieve a common goal while competing with each other in other areas of business. The purposes of this paper are: 1) to gain an understanding of how coopetition emerges within an industry using a case study of the screwcap initiative in the Australian, New Zealand and US wine industries; 2) to develop a conceptual model that describes the factors that lead to coopetition among horizontal competitors at the industry level. The following five factors are found to facilitate formation of this type of collective horizontal coopetition: strategic common goals, greater expected collective benefits, safeguards against knowledge transfer, intra-industry complementarities and strong ties in cooperative networks. These factors are presented as propositions. Then, theoretical contributions and managerial implications are discussed.

Suggested Citation

  • Pilsik Choi & Rosanna Garcia & Colette Friedrich, 2010. "The drivers for collective horizontal coopetition: a case study of screwcap initiatives in the international wine industry," International Journal of Human Rights and Constitutional Studies, Inderscience Enterprises Ltd, vol. 1(3), pages 271-290.
    • Handle: RePEc:ids:ijhrcs:v:1:y:2010:i:3:p:271-290
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    Citations

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    Cited by:

    1. Julien Granata & Katherine Gundolf & Pierre Marques, 2021. "Managing Paradoxical Tensions in a Coopetitive Context Horizontal Multiple-Firm Coopetition [Gérer les tensions paradoxales dans un contexte coopétitif : la coopétition horizontale multi-entreprise," Post-Print hal-03619371, HAL.
    2. Dorothea Kossyva & Katerina Sarri & Nikolaos Georgopoulos, 2014. "Co-opetition: a Business Strategy for Smes in Times of Economic Crisis," South-Eastern Europe Journal of Economics, Association of Economic Universities of South and Eastern Europe and the Black Sea Region, vol. 12(1), pages 89-106.
    3. Arash Golnam & Paavo Ritala & Alain Wegmann, 2014. "Coopetition within and between value networks - a typology and a modelling framework," International Journal of Business Environment, Inderscience Enterprises Ltd, vol. 6(1), pages 47-68.
    4. Massari, Giovanni Francesco & Giannoccaro, Ilaria, 2021. "Investigating the effect of horizontal coopetition on supply chain resilience in complex and turbulent environments," International Journal of Production Economics, Elsevier, vol. 237(C).
    5. Steve Kyungjae Lee, 2023. "Does “familiness” enhance or reduce firms’ willingness to engage in partnership with rivals? Empirical evidence from South Korean savings banks," Asian Business & Management, Palgrave Macmillan, vol. 22(1), pages 217-245, February.
    6. Li, Dan & Eden, Lorraine & Josefy, Matthew, 2017. "Agent and Task Complexity in Multilateral Alliances: The Safeguarding Role of Equity Governance," Journal of International Management, Elsevier, vol. 23(3), pages 227-241.
    7. LAMAS, ALEJANDRO & CHEVALIER, Philippe, 2013. "Jumping the hurdles for collaboration: fairness in operations pooling in the absence of transfer payments," LIDAM Discussion Papers CORE 2013073, Université catholique de Louvain, Center for Operations Research and Econometrics (CORE).
    8. Kőhegyi, Gergely & Selei, Adrienn & Kiss, Hubert János & Zsoldos, János, 2014. "Koopetíció - néhány elméleti és empirikus eredmény egy kooperatív elemeket tartalmazó versenyzői helyzetről [Coopetition": Some theoretical and empirical results of a competitive situation wit," Közgazdasági Szemle (Economic Review - monthly of the Hungarian Academy of Sciences), Közgazdasági Szemle Alapítvány (Economic Review Foundation), vol. 0(9), pages 1000-1021.
    9. Ritala, Paavo & Tidström, Annika, 2014. "Untangling the value-creation and value-appropriation elements of coopetition strategy: A longitudinal analysis on the firm and relational levels," Scandinavian Journal of Management, Elsevier, vol. 30(4), pages 498-515.
    10. Frédéric Le Roy & Sea Matilda Bez & Johanna Gast, 2021. "Unpacking the management of Oligo-coopetition strategies in the absence of a moderating third party," Post-Print hal-03349671, HAL.

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