IDEAS home Printed from https://ideas.repec.org/p/hal/journl/hal-03349605.html
   My bibliography  Save this paper

La mobilité récursive dans le réseau personnel affinitaire translocal : une mobilité hors consommation liquide ?

Author

Listed:
  • Oliviane Brodin

    (RIME-Lab - Recherche Interdisciplinaire en Management et Économie Lab - ULR 7396 - UA - Université d'Artois - Université de Lille)

  • Monica Scarano

    (RIME-Lab - Recherche Interdisciplinaire en Management et Économie Lab - ULR 7396 - UA - Université d'Artois - Université de Lille)

Abstract

This paper analyzes the mobilities in marketing according to different disciplinary contributions and opens the sociological perspective of Urry (2000) in order to understand in a different way the behavior of the mobile consumer compared to the Bauman's (2000) approach based on deterritorialization and fictitious social relations of individuals. The vision of Urry (2000) reintegrates the socio-cultural aspect in the mobilities and CCT becomes relevant for their study. Through semi-structured interviews with consumers who recurrently frequent their translocal ego affinity network, our research reveals a mobile consumer who engages in the passage of material products and cultural practices. This behavior differs from that of the other typologies of mobilities treated in the marketing literature.

Suggested Citation

  • Oliviane Brodin & Monica Scarano, 2018. "La mobilité récursive dans le réseau personnel affinitaire translocal : une mobilité hors consommation liquide ?," Post-Print hal-03349605, HAL.
    • Handle: RePEc:hal:journl:hal-03349605
    Note: View the original document on HAL open archive server: https://univ-artois.hal.science/hal-03349605
    as

    Download full text from publisher

    File URL: https://univ-artois.hal.science/hal-03349605/document
    Download Restriction: no
    ---><---

    References listed on IDEAS

    as
    1. Richard Ladwein, 2002. "Voyage à Tikidad : De l'accès à l'expérience de consommation," Post-Print halshs-02919730, HAL.
    2. Mathieu Salvadore & Loick Menvielle & Nadine Tournois, 2015. "Diffusion des services mobiles et mobilité du consommateur : une étude sur les déterminants et les conséquences des usages au cours d’un séjour touristique," Post-Print hal-02100818, HAL.
    3. Virginie Silhouette-Dercourt & Denis Darpy & Christel de Lassus, 2013. "Les facettes identitaires de la consommation: le cas des cosmétiques chez les deuxièmes générations d'immigration," Post-Print hal-02397494, HAL.
    4. Thompson, Craig J & Tambyah, Siok Kuan, 1999. "Trying to Be Cosmopolitan," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 26(3), pages 214-241, December.
    5. Gérard Cliquet, 2003. "Introduire l'espace dans la recherche et les décisions marketing (éditorial)," Post-Print halshs-00069566, HAL.
    6. Christel de Lassus & Virginie Silhouette-Dercourt & Denis Darpy, 2013. "Les facettes identitaires de la consommation," Post-Print hal-01130692, HAL.
    7. Delphine Dion & Aurélia Michaud-Trévinal, 2004. "Les enjeux de la mobilité des consommateurs : de la gestion des stocks à la gestion des flux de clientèle," Post-Print halshs-00069023, HAL.
    8. Bertrand Sergot & Denis Chabault & Élodie Loubaresse, 2012. "Mobilités spatiales et dynamiques organisationnelles," Revue française de gestion, Lavoisier, vol. 0(7), pages 77-90.
    9. Lionel Sitz & Delphine Dion & Eric Rémy, 2012. "Légitimité et authenticité des affiliations ethniques : le cas du régionalisme," Post-Print hal-02312723, HAL.
    10. Catherine Demangeot & Aurelie Broeckerhoff & Eva Kipnis & Chris Pullig & Luca M. Visconti, 2015. "Consumer mobility and well-being among changing places and shifting ethnicities," Post-Print hal-01563038, HAL.
    11. Bernardo Figueiredo & Daiane Scaraboto, 2016. "The Systemic Creation of Value Through Circulation in Collaborative Consumer Networks," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 43(4), pages 509-533.
    12. Florence Charton-Vachet & Cindy Lombart, 2015. "Nouvelle approche conceptuelle et opérationnelle du lien entre un individu et sa region : l’appartenance régionale," Post-Print hal-01090978, HAL.
    13. Sren Askegaard & Eric J. Arnould & Dannie Kjeldgaard, 2005. "Postassimilationist Ethnic Consumer Research: Qualifications and Extensions," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 32(1), pages 160-170, June.
    14. Delphine Dion & Aurélia Michaud-Trévinal, 2004. "Les enjeux de la mobilité des consommateurs : de la gestion des stocks à la gestion des flux de clientèle," Post-Print halshs-02919441, HAL.
    15. Fleura Bardhi & Giana M. Eckhardt & Eric J. Arnould, 2012. "Liquid Relationship to Possessions," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 39(3), pages 510-529.
    16. Eric J. Arnould & Craig J. Thompson, 2005. "Consumer Culture Theory (CCT): Twenty Years of Research," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 31(4), pages 868-882, March.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Pilar Rojas Gaviria, 2012. "Three essays on how sharing and consuming support home place reconnection in contemporary liquid times," ULB Institutional Repository 2013/209597, ULB -- Universite Libre de Bruxelles.
    2. Bradford, Tonya Williams & Sherry, John F., 2014. "Hyperfiliation and cultural citizenship: African American consumer acculturation," Journal of Business Research, Elsevier, vol. 67(4), pages 418-424.
    3. Anna J. Vredeveld & Robin A. Coulter, 2019. "Cultural experiential goal pursuit, cultural brand engagement, and culturally authentic experiences: sojourners in America," Journal of the Academy of Marketing Science, Springer, vol. 47(2), pages 274-290, March.
    4. Kipnis, Eva & Bebek, Gaye & Brőckerhoff, Aurélie, 2021. "Within, in-between, out-of-bounds? Locating researcher positionalities in multicultural marketplaces," Journal of Business Research, Elsevier, vol. 123(C), pages 401-414.
    5. Sondes Zouaghi & Amina Béji-Bécheur & Hédia Zannad, 2022. "Zones de contacts inversés et stratégies de réduction des tensions identitaires des minorités culturelles," Post-Print hal-03937510, HAL.
    6. Karin Brondino-Pompeo, 2021. "Mapping spheres of exchange: a multidimensional approach to commoditization and singularization," AMS Review, Springer;Academy of Marketing Science, vol. 11(1), pages 81-95, June.
    7. Alisa Minina & Jonas Holmqvist, 2021. "Liquid, Solid and In-Between: Service Relationships in Global Mobility," Working Papers 2021-005, Department of Research, Ipag Business School.
    8. Sobol, Kamila & Cleveland, Mark & Laroche, Michel, 2018. "Globalization, national identity, biculturalism and consumer behavior: A longitudinal study of Dutch consumers," Journal of Business Research, Elsevier, vol. 82(C), pages 340-353.
    9. Cleveland, Mark & Laroche, Michel & Takahashi, Ikuo & Erdoğan, Seçil, 2014. "Cross-linguistic validation of a unidimensional scale for cosmopolitanism," Journal of Business Research, Elsevier, vol. 67(3), pages 268-277.
    10. Dey, Bidit L. & Nasef, Youssef Tarek & Brown, David M & Samuel, Lalnunpuia & Singh, Pallavi & Apostolidis, Chrysostomos, 2023. "(Im)migrants’ appropriation of culture: Reciprocal influence of personal and work contexts," Journal of World Business, Elsevier, vol. 58(2).
    11. Castilhos, Rodrigo B. & Fonseca, Marcelo J., 2016. "Pursuing upward transformation: The construction of a progressing self among dominated consumers," Journal of Business Research, Elsevier, vol. 69(1), pages 6-17.
    12. Sondes Zouaghi, 2015. "La segmentation ethnique en marketing : un outil de maintien de la domination sociale en France," Working Papers hal-01359114, HAL.
    13. Cruz, Angela Gracia B. & Cardoso, Flavia & Rojas-Gaviria, Pilar, 2022. "Crafting food products for culturally diverse markets: A narrative synthesis," Journal of Business Research, Elsevier, vol. 153(C), pages 19-34.
    14. Peñaloza, Lisa, 2018. "Ethnic marketing practice and research at the intersection of market and social development: A macro study of the past and present, with a look to the future," Journal of Business Research, Elsevier, vol. 82(C), pages 273-280.
    15. Zanette, Maria Carolina & Brito, Eliane Pereira Zamith & Fontenelle, Isleide Arruda & de Camargo Heck, Marina, 2021. "Eating one’s own otherness: When producers commercialize their ethnicities," Journal of Business Research, Elsevier, vol. 129(C), pages 134-144.
    16. Pires, Guilherme & Stanton, John, 2015. "Ethnic Marketing Sensitivity: Reconciling Rigorous Theory With Pragmatism," Newcastle Business School Discussion Paper Series: Research on the Frontiers of Knowledge 3, The University of Newcastle, Australia.
    17. Martine Deparis & Marie-Catherine Paquier, 2019. "La consommation mobiquitaire en gare : approche exploratoire auprès des acteurs de la transformation commerciale des gares," Post-Print hal-03694411, HAL.
    18. Loussaïef, Leïla & Ulrich, Isabelle & Damay, Coralie, 2019. "How does access to luxury fashion challenge self-identity? Exploring women's practices of joint and non-ownership," Journal of Business Research, Elsevier, vol. 102(C), pages 263-272.
    19. Holttinen, Heli, 2014. "Contextualizing value propositions: Examining how consumers experience value propositions in their practices," Australasian marketing journal, Elsevier, vol. 22(2), pages 103-110.
    20. Camille Chédotal & Samuel Guillemot & Cécile Plaud & Béatrice Sommier, 2018. "L'influence de la consommation régionale sur l'identité personnelle : l'exemple de la Bretagne," Post-Print hal-01828078, HAL.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:hal:journl:hal-03349605. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: CCSD (email available below). General contact details of provider: https://hal.archives-ouvertes.fr/ .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.