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Les figures du nouveau consommateur: une genese de la gouvernementalite du consommateur

Author

Listed:
  • Bernard Cova
  • V. Cova

    (CERGAM - Centre d'Études et de Recherche en Gestion d'Aix-Marseille - AMU - Aix Marseille Université - UTLN - Université de Toulon)

Abstract

No abstract is available for this item.

Suggested Citation

  • Bernard Cova & V. Cova, 2009. "Les figures du nouveau consommateur: une genese de la gouvernementalite du consommateur," Post-Print hal-01822701, HAL.
    • Handle: RePEc:hal:journl:hal-01822701
    DOI: 10.1177/076737010902400305
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    Citations

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    Cited by:

    1. Aurélien Rouquet & Fanny Reniou & Kiane Goudarzi, 2013. "Le client acteur de l’organisation : enjeux et perspectives pour les sciences de gestion," Post-Print hal-01123721, HAL.
    2. Audrey Bonnemaizon & Wided Batat, 2011. "Les représentations managériales des compétences du consommateur : la co-création de valeur est-elle toujours possible ? Le cas des consommateurs d'énergie," Post-Print halshs-00597672, HAL.
    3. Clément Levallois & Morgane Marchand & Tiago Mata & André Panisson, 2016. "Twitter for Research, Handbook 2015-2016," Post-Print hal-01892824, HAL.
    4. Florence Benoît-Moreau & Audrey Bonnemaizon & Sandrine Cadenat & Valérie Renaudin, 2011. "" Au boulot, cher client ! " Une approche interprétative de la participation ordinaire du consommateur," Post-Print halshs-00673120, HAL.
    5. repec:dau:papers:123456789/6813 is not listed on IDEAS
    6. Audrey Bonnemaizon & Wided Batat, 2011. "How competent are consumers? The case of the energy sector in Francei," Post-Print hal-01135360, HAL.
    7. Mathilde Pulh & Rémi Mencarelli, 2015. "Web 2.0: Is the museum-visitor relationship being redefined ?," Post-Print halshs-01498653, HAL.
    8. Hajer Bachouche & Ouidade Sabri, 2019. "Empowerment in Marketing: Synthesis, Critical Review, and Agenda for Future Research," Working Papers 2019-001, Department of Research, Ipag Business School.
    9. Hajer Bachouche & Ouidade Sabri, 2019. "Empowerment in marketing: synthesis, critical review, and agenda for future research," AMS Review, Springer;Academy of Marketing Science, vol. 9(3), pages 304-323, December.
    10. Laurent Dupont & Joëlle Mastelic & Nathalie Nyffeler & Sophie Latrille & Eric Seulliet, 2019. "Living lab as a support to trust for co-creation of value: application to the consumer energy market," Post-Print hal-02010217, HAL.
    11. Ghali Zohra, 2014. "The Digital in Store and the Re-Enchantment of the Customer Experience: What Impact on the Immersion in the Experience of Consumption?," Journal of Knowledge Management, Economics and Information Technology, ScientificPapers.org, vol. 4(1), pages 1-9, February.
    12. Laurent Dupont & Joëlle Mastelic & Nathalie Nyffeler & Sophie Latrille & Eric Seulliet, 2019. "Confidence and Technology [Confiance et Technologie]," Post-Print hal-02047441, HAL.
    13. Jaziri, Dhouha, 2019. "The advent of customer experiential knowledge management approach (CEKM): The integration of offline & online experiential knowledge," Journal of Business Research, Elsevier, vol. 94(C), pages 241-256.
    14. Morgane Innocent & Julie Lassalle & Adélaïde Amelot, 2016. "Livrable L7.1_2 : Résultats de l’étude quantitative avant lancement des dispositifs dite étude n° 1 du projet SOLENN," Working Papers hal-02016473, HAL.
    15. Gilles Séré de Lanauze & Béatrice Siadou-Martin, 2015. "La marque 2.0: l'humilité comme condition nécessaire de la relation marque consommateur?," Post-Print hal-01697924, HAL.
    16. Andria Andriuzzi, 2015. "Conversation with a brand: perception of brand expression modalities on social media [Conversation avec une marque : perception des modalités d'expression des marques sur les médias sociaux]," Post-Print hal-03737758, HAL.
    17. Anne Dietrich & Léna Masson, 2021. "The staging of the service relationship. The salesman's role at stake [La mise en scène de la relation de service. Le rôle du vendeur en question]," Post-Print hal-03382804, HAL.
    18. Bénédicte Grall, 2018. "De la figure du client roi à celle du client rentable : le rôle des progiciels CRM," Post-Print hal-01907819, HAL.
    19. Pierre Volle & Ahmed Anis Charfi, 2011. "Valeur perçue et comportements en ligne en état d'immersion : le rôle modérateur de l'implication et de l'expertise," Post-Print halshs-00638649, HAL.
    20. Amina Béji-Bécheur, 2016. "Une nouvelle logique pour le marketing avec l'approche Service-­‐Dominant Logic," Post-Print halshs-01264199, HAL.
    21. Boris Maynadier, 2015. "Gouvernance d'une marque de ville : les stratégies ambiguës," Post-Print hal-03727819, HAL.
    22. Aurélie Ringeval-Deluze & Louis César Ndione, 2021. "Meaning of packaging and innovation dynamics in a traditional luxury sector: the example of growers’ champagne [Signification des packagings et dynamiques d’innovation dans un secteur de luxe tradi," Post-Print hal-03266127, HAL.
    23. Elisa Monnot & Fanny Reniou & Aurélien Rouquet, 2014. "Waste recycling: a characterization of logistics used by consumers [Le tri des déchets ménagers : une caractérisation des logistiques déployées par les consommateurs]," Post-Print hal-01123407, HAL.

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