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" Au boulot, cher client ! " Une approche interprétative de la participation ordinaire du consommateur

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Author Info

  • Florence Benoît-Moreau

    ()
    (DRM - Dauphine Recherches en Management - CNRS : UMR7088 - Université Paris IX - Paris Dauphine)

  • Audrey Bonnemaizon

    (IRG - Institut de Recherche en Gestion - Université Paris XII - Paris Est Créteil Val-de-Marne : EA2354 - Université Paris Est Marne-la-Vallée)

  • Sandrine Cadenat

    (IRG - Institut de Recherche en Gestion - Université Paris XII - Paris Est Créteil Val-de-Marne : EA2354 - Université Paris Est Marne-la-Vallée)

  • Valérie Renaudin

    (DRM - Dauphine Recherches en Management - CNRS : UMR7088 - Université Paris IX - Paris Dauphine)

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    Abstract

    Commander ses billets de train sur Internet, monter ses meubles ou scanner soi-même les produits de son caddie...la participation du consommateur aux différentes phases du processus de production d'un produit ou service se développe sous des formes variées, des plus ordinaires aux plus créatives. Reposant sur une étude qualitative menée auprès de 24 consommateurs français, cette recherche s'intéresse pour la première fois à la façon dont le client vit le développement de la participation ordinaire. Elle met tout d'abord en évidence les grands traits du rapport des consommateurs à la participation. Cinq registres de vécus de la participation sont ensuite identifiés et discutés. Le papier élargit la discussion autour des capacités critiques des consommateurs quant aux dispositifs marchands et leur évolution.

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    File URL: http://halshs.archives-ouvertes.fr/docs/00/67/31/20/PDF/Au_boulotcherclientBenoitBonnemaizonCadenatRenaudin.pdf
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    Bibliographic Info

    Paper provided by HAL in its series Post-Print with number halshs-00673120.

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    Date of creation: 2011
    Date of revision:
    Publication status: Published - Presented, Congrès international de l'Association Française du Marketing, 2011, Bruxelles, Belgium
    Handle: RePEc:hal:journl:halshs-00673120

    Note: View the original document on HAL open archive server: http://halshs.archives-ouvertes.fr/halshs-00673120
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    Web page: http://hal.archives-ouvertes.fr/

    Related research

    Keywords: participation; co-production; Consumer Culture Theory (CCT); méthodologie qualitative interprétative;

    This paper has been announced in the following NEP Reports:

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