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Cognitive bias in the management of innovation
[Management de l'innovation et erreurs de représentation]

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  • Philippe Bertheau

    (LIRSA - Laboratoire interdisciplinaire de recherche en sciences de l'action - CNAM - Conservatoire National des Arts et Métiers [CNAM] - HESAM - HESAM Université - Communauté d'universités et d'établissements Hautes écoles Sorbonne Arts et métiers université)

  • Gilles Garel

    (LIRSA - Laboratoire interdisciplinaire de recherche en sciences de l'action - CNAM - Conservatoire National des Arts et Métiers [CNAM] - HESAM - HESAM Université - Communauté d'universités et d'établissements Hautes écoles Sorbonne Arts et métiers université)

Abstract

This chapter is a first effort, mainly descriptive, to explore possible cross-fertilization between two active fields of research - management of innovation and cognitive psychology. Both approaches question some important aspects of the dominant vision of the firm, especially those related to the existence of rational choice in organizations. Our reasonning is based on two pillars: First, specific situations of innovation are a privileged field for the observation of cognitive bias and representation errors. Why? Because the innovation, which always includes some transgression, often questions the practices and management systems. In doing so, it illuminates representation errors (ie the " inappropriate application of antecedent interpretative models").Second, there is a striking convergence between the results of research on cognitive bias and some strong assumptions of the management of innovation . The two streams , in particular, emphasize the inadequacy of the classical theories of decision.

Suggested Citation

  • Philippe Bertheau & Gilles Garel, 2014. "Cognitive bias in the management of innovation [Management de l'innovation et erreurs de représentation]," Post-Print hal-01112705, HAL.
    • Handle: RePEc:hal:journl:hal-01112705
    Note: View the original document on HAL open archive server: https://hal.science/hal-01112705
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    References listed on IDEAS

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    Keywords

    Cognitive Economics; Innovation Management; Cognitive Science; Innovation; Biais décisionnel;
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