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Power and Choice: Their Dynamic Interplay in Quenching the Thirst for Personal Control

Author

Listed:
  • David Dubois

    (GREGH - Groupement de Recherche et d'Etudes en Gestion à HEC - HEC Paris - Ecole des Hautes Etudes Commerciales - CNRS - Centre National de la Recherche Scientifique)

  • Ena Inesi
  • Simona Botti
  • Derek D. Rucker
  • Adam D. Galinsky

Abstract

Power and choice represent two fundamental forces that govern human behavior. Scholars have largely treated power as an interpersonal construct involving control over other individuals, whereas choice has largely been treated as an intrapersonal construct that concerns the ability to select a preferred course of action. Although these constructs have historically been studied separately, we propose that they share a common foundation-that both are rooted in an individual's sense of personal control. Because of this common underlying basis, we hypothesized that power and choice are substitutable; that is, we predicted that the absence of one would increase the desire for the other, which, when acquired, would serve to satisfy the broader need for control. We also predicted that choice and power would exhibit a threshold effect, such that once one source of control had been provided (e.g., power), the addition of the other (e.g., choice) would yield diminishing returns. Six experiments provide evidence supporting these predictions.

Suggested Citation

  • David Dubois & Ena Inesi & Simona Botti & Derek D. Rucker & Adam D. Galinsky, 2011. "Power and Choice: Their Dynamic Interplay in Quenching the Thirst for Personal Control," Post-Print hal-00696608, HAL.
  • Handle: RePEc:hal:journl:hal-00696608
    DOI: 10.1177/0956797611413936
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    Citations

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    Cited by:

    1. Wu, Linwan, 2019. "Website interactivity may compensate for consumers’ reduced control in E-Commerce," Journal of Retailing and Consumer Services, Elsevier, vol. 49(C), pages 253-266.
    2. Preeti Narwal & J. K. Nayak & Shivam Rai, 2022. "Assessing Customers' Moral Disengagement from Reciprocity Concerns in Participative Pricing," Journal of Business Ethics, Springer, vol. 178(2), pages 537-554, June.
    3. Jonathan J. Rolison & Yaniv Hanoch & Michaela Gummerum, 2013. "When Opportunity Matters: Comparing the Risk‐Taking Attitudes of Prisoners and Recently Released Ex‐Prisoners," Risk Analysis, John Wiley & Sons, vol. 33(11), pages 2013-2022, November.
    4. Lu, Zhi & Bolton, Lisa E. & Ng, Sharon & Chen, Haipeng (Allan), 2020. "The Price of Power: How Firm’s Market Power Affects Perceived Fairness of Price Increases," Journal of Retailing, Elsevier, vol. 96(2), pages 220-234.
    5. Annika Scholl & Florian Landkammer & Kai Sassenberg, 2019. "When those who know do share: Group goals facilitate information sharing, but social power does not undermine it," PLOS ONE, Public Library of Science, vol. 14(3), pages 1-17, March.
    6. Ma, Anyi & Yang, Yu & Savani, Krishna, 2019. "“Take it or leave it!” A choice mindset leads to greater persistence and better outcomes in negotiations," Organizational Behavior and Human Decision Processes, Elsevier, vol. 153(C), pages 1-12.
    7. Leonhardt, James M. & Pechmann, Cornelia, 2021. "Is this product easy to control? Liabilities of using difficult-to-pronounce product names," Organizational Behavior and Human Decision Processes, Elsevier, vol. 165(C), pages 90-102.
    8. Wang, Wangshuai & Li, Jie & Sun, Gong & Zhang, Xin-an & Cheng, Zhiming, 2016. "The Costs to Life Satisfaction of Impression Management: The Sense of Control and Loneliness as Mediators," MPRA Paper 72912, University Library of Munich, Germany.
    9. Thompson, Debora V. & Hamilton, Rebecca W. & Banerji, Ishani, 2020. "The effect of childhood socioeconomic status on patience," Organizational Behavior and Human Decision Processes, Elsevier, vol. 157(C), pages 85-102.
    10. Wang, Wangshuai & Raghunathan, Rajagopal & Gauri, Dinesh K., 2022. "Powerlessness, variety-seeking, and the mediating role of need for autonomy," Journal of Retailing, Elsevier, vol. 98(4), pages 706-723.
    11. Jesus Datu & Jose Reyes, 2015. "The Dark Side of Possessing Power: Power Reduces Happiness in a Collectivist Context," Social Indicators Research: An International and Interdisciplinary Journal for Quality-of-Life Measurement, Springer, vol. 124(3), pages 981-991, December.
    12. Brady, Garrett L. & Inesi, M. Ena & Mussweiler, Thomas, 2021. "The power of lost alternatives in negotiations," Organizational Behavior and Human Decision Processes, Elsevier, vol. 162(C), pages 59-80.
    13. Kull, Alexander J. & Heath, Timothy B., 2016. "You decide, we donate: Strengthening consumer–brand relationships through digitally co-created social responsibility," International Journal of Research in Marketing, Elsevier, vol. 33(1), pages 78-92.
    14. Sestino, Andrea & Peluso, Alessandro M. & Amatulli, Cesare & Guido, Gianluigi, 2022. "Let me drive you! The effect of change seeking and behavioral control in the Artificial Intelligence-based self-driving cars," Technology in Society, Elsevier, vol. 70(C).
    15. Joshua T Beck & Ryan Rahinel & Alexander Bleier & Simona Botti & Darren W Dahl & J Jeffrey Inman, 2020. "Company Worth Keeping: Personal Control and Preferences for Brand Leaders [Measuring Brand Equity across Products and Markets]," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 46(5), pages 871-886.
    16. Huang, Guei-Hua & Korfiatis, Nikolaos & Chang, Chun-Tuan, 2018. "Mobile shopping cart abandonment: The roles of conflicts, ambivalence, and hesitation," Journal of Business Research, Elsevier, vol. 85(C), pages 165-174.
    17. Huang, Huiling & Liu, Stephanie Q. & Kandampully, Jay & Bujisic, Milos, 2020. "Consumer Responses to Scarcity Appeals in Online Booking," Annals of Tourism Research, Elsevier, vol. 80(C).
    18. Hwang, YooHee & Shin, Joongwon & Mattila, Anna S., 2018. "So private, yet so public: The impact of spatial distance, other diners, and power on solo dining experiences," Journal of Business Research, Elsevier, vol. 92(C), pages 36-47.
    19. Yu, Andrew & Hays, Nicholas A. & Zhao, Emma Y., 2019. "Development of a bipartite measure of social hierarchy: The perceived power and perceived status scales," Organizational Behavior and Human Decision Processes, Elsevier, vol. 152(C), pages 84-104.
    20. Michael J. Barone & T. J. Bae & Shanshan Qian & Jason d’Mello, 2017. "Power and the appeal of the deal: how consumers value the control provided by Pay What You Want (PWYW) pricing," Marketing Letters, Springer, vol. 28(3), pages 437-447, September.
    21. Sunyee Yoon & Hyeongmin Christian Kim & Vicki MorwitzEditor & Simona BottiAssociate Editor, 2018. "Feeling Economically Stuck: The Effect of Perceived Economic Mobility and Socioeconomic Status on Variety Seeking," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 44(5), pages 1141-1156.
    22. Michael Niedeggen & Rudolf Kerschreiter & Katharina Schuck, 2019. "Loss of control as a violation of expectations: Testing the predictions of a common inconsistency compensation approach in an inclusionary cyberball game," PLOS ONE, Public Library of Science, vol. 14(9), pages 1-20, September.
    23. Wongkitrungrueng, Apiradee & Valenzuela, Ana & Sen, Sankar, 2018. "The Cake Looks Yummy on the Shelf up There: The Interactive Effect of Retail Shelf Position and Consumers’ Personal Sense of Power on Indulgent Choice," Journal of Retailing, Elsevier, vol. 94(3), pages 280-295.
    24. Peluso, Alessandro M. & Bonezzi, Andrea & De Angelis, Matteo & Rucker, Derek D., 2017. "Compensatory word of mouth: Advice as a device to restore control," International Journal of Research in Marketing, Elsevier, vol. 34(2), pages 499-515.
    25. Taly Reich & Daniella M Kupor & Rosanna K Smith & Darren DahlEditor & JoAndrea HoeggAssociate Editor, 2018. "Made by Mistake: When Mistakes Increase Product Preference," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 44(5), pages 1085-1103.

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