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Analyse de l'évolution des modes de présence des multinationales dans un pays émergent : le cas de la Tunisie

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  • Yasmine Boughzala

    (Euristik - Equipe de Recherche en management stratégique - UJML - Université Jean Moulin - Lyon 3 - Université de Lyon - Laboratoire de Recherche Magellan - UJML - Université Jean Moulin - Lyon 3 - Université de Lyon - Institut d'Administration des Entreprises (IAE) - Lyon)

Abstract

L'objectif de cet article est d'analyser le processus d'évolution des modes de présence des multinationales dans un pays émergent. Cet article s'appuie sur l'étude de sept multinationales de différentes nationalités qui sont implantées en Tunisie sur différents secteurs d'activités dans le domaine des biens d'achat courant. L'objectif de départ était de voir s'il existe un cycle type de mode de présence pour toute multinationale agissant sur un pays émergent. Les résultats montrent qu'il n'existe pas un cycle mais plusieurs

Suggested Citation

  • Yasmine Boughzala, 2007. "Analyse de l'évolution des modes de présence des multinationales dans un pays émergent : le cas de la Tunisie ," Post-Print hal-00363845, HAL.
    • Handle: RePEc:hal:journl:hal-00363845
    Note: View the original document on HAL open archive server: https://univ-lyon3.hal.science/hal-00363845
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    References listed on IDEAS

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