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How Multinational Subsidiary Mandates are Gained and Lost

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Author Info
Julian Birkinshaw (Stockholm School of Economics)
Abstract

A subsidiary mandate is a business, or element of a business, in which the subsidiary participates and for which it has responsibilities beyond its national market. This research studied thirty-one mandates in six Canadian subsidiaries of U.S.-owned multinational corporations. A life-cycle framework was proposed, and used to explore the factors associated with the gain, development and loss of mandates by subsidiaries. Two key findings emerged. First, it was shown that there is a risk in having a full-scope world product mandate, because it is possible to become marginal to the corporate strategy. Second, it was observed that the engine of subsidiary growth is its distinctive capabilities, and that for a mandate to be effective it must be built on those capabilities. Implications for mandate sustainability are proposed on the basis of these two insights.© 1996 JIBS. Journal of International Business Studies (1996) 27, 467–495

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Article provided by Palgrave Macmillan Journals in its journal Journal of International Business Studies.

Volume (Year): 27 (1996)
Issue (Month): 3 (September)
Pages: 467-495
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Handle: RePEc:pal:jintbs:v:27:y:1996:i:3:p:467-495

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  1. Gast, Andreas. & Lessard, Donald R., 1997. "Multi-point knowledge development processes in the multinational firm," Working papers WP 3985-97., Massachusetts Institute of Technology (MIT), Sloan School of Management. [Downloadable!]
  2. Gammelgaard, Jens, 1999. "How Foreign Subsidiaries Develop into Integrated Competence Centres," Working Papers 13-1999, Copenhagen Business School, Department of International Economics and Management. [Downloadable!]
  3. Robert Pearce, 2001. "Multinationals and Industrialisation: The Bases of ‘Inward Investment’ Policy," International Journal of the Economics of Business, Taylor and Francis Journals, vol. 8(1), pages 51-73, February. [Downloadable!] (restricted)
  4. Julia Manea & Robert Pearce, 2004. "Industrial restructuring in European Transition Economies and TNC's Investment Motivations," Economics & Management Discussion Papers em-dp2004-10, Henley Business School, Reading University. [Downloadable!]
  5. Katrin Männik & Helena Hannula & Urmas Varblane, 2004. "Country, Industry And Firm Size Effects On Foreign Subsidiary Strategy.An Example Of Five Cee Countries," University of Tartu - Faculty of Economics and Business Administration Working Paper Series 27, Faculty of Economics and Business Administration, University of Tartu (Estonia). [Downloadable!]
  6. Nicolai J. Foss & Torben Pedersen, 2003. "The MNC as a Knowledge Structure The Roles of Knowledge Sources and Organizational Instruments in MNC Knowledge Management," DRUID Working Papers 03-09, DRUID, Copenhagen Business School, Department of Industrial Economics and Strategy/Aalborg University, Department of Business Studies. [Downloadable!]
  7. Foss, Nicolai J. & Pedersen, Torben, 2000. "Transferring Knowledge in MNCs: The Role of Sources of Subsidiary Knowledge and Organizational Context," Working Papers 6-2000, Copenhagen Business School, Department of International Economics and Management. [Downloadable!]
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  8. Urmas Varblane & Katrin Männik & Helena Hannula, 2005. "Autonomy And Performance Of Foreign Subsidiaries In Transition Countries," University of Tartu - Faculty of Economics and Business Administration Working Paper Series 38, Faculty of Economics and Business Administration, University of Tartu (Estonia). [Downloadable!]
  9. Urmas Varblane & Katrin Männik & Helena Hannula, 2005. "Autonomy and Performance of Foreign Subsidiaries in five Transition Countries," William Davidson Institute Working Papers Series wp780, William Davidson Institute at the University of Michigan Stephen M. Ross Business School. [Downloadable!]
  10. Foss, Nicolai J. & Pedersen, Torben, 2001. "The MNC as a Knowledge Structure: The Roles of Knowledge Sources and Organizational Instruments for Knowledge Creation and Transfer," Working Papers 12-2001, Copenhagen Business School, Department of International Economics and Management. [Downloadable!]
  11. Fragkiskos Filippaios & Marina Papanastassiou & Robert Pearce, 2003. "The evolution of US outward foreign direct investment in the pacific rim: a cross-time and country analysis," Applied Economics, Taylor and Francis Journals, vol. 35(16), pages 1779-1787, November. [Downloadable!] (restricted)
  12. Holm, Ulf & Pedersen, Torben, 2000. "The Dilemma Of Centres Of Excellence - Contextual Creation Of Knowledge Versus Global Transfer Of Knowledge," Working Papers 8-2000, Copenhagen Business School, Department of International Economics and Management. [Downloadable!]
  13. Drogendijk, Rian, 2005. "The development of network relations of MNC subsidiaries : how internal MNC and external (local) relations evolve," Discussion Paper 128, Tilburg University, Center for Economic Research. [Downloadable!]
  14. Anabel Marin & Elisa Giuliani, 2007. "Global and local knowledge linkages: the case of MNE subsidiaries in Argentina," SPRU Electronic Working Paper Series 155, University of Sussex, SPRU - Science and Technology Policy Research. [Downloadable!]
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