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O grupo Randon: Estratégia e trajetória de expansão a partir do enfoque da teoria evolucionária da firma

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Author Info

  • Armando Dalla Costa

    ()
    (Department of Economics, Universidade Federal do Paraná)

  • Elson Rodrigo de Souza-Santos

    ()
    (Student of Economics, Universidade Federal do Paraná)

Abstract

The objective this paper is explorer the strategic and trajectory of expantion of the of the Randon Group. This enterprise born how garage little in city of Caxias do Sul – RS, in the south of Brazil at decade of 1940, grounded over Raul Anselmo and Hercílio Randon brothers front the need of a means of survive. In the decades of 1950 and 1960, the Randon brothers known harness the environment and create the opportunities for transformed the garage in industry, leader in the market of implements for trucks. In the decade of 1970 the enterprise transformed in S. A. with holding negotiate in stock exchange for viable itself expantion, damage for crisis of the decade of 1980 that provoked an situation hard to firm. After this fact, the Randon Group again to growth across of enterprise in the market of car spare, financial services, special vehicles and implements. Moreover, the Randon Group have vacation for be multinational not only and great export, but with industrial plants in others countries and search of investors and partner for growth.

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Bibliographic Info

Paper provided by Universidade Federal do Paraná, Department of Economics in its series Working Papers with number 0095.

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Length: 17 pages
Date of creation: 2009
Date of revision:
Handle: RePEc:fup:wpaper:0095

Note: Creation Date corresponds to the year in which the paper was published on the Department of Economics website. The paper may have been written a small number of months before its publication date.
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Keywords: Randon Group; family enterprise; expansion; conglomerate;

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  1. Williamson, Oliver E, 1971. "The Vertical Integration of Production: Market Failure Considerations," American Economic Review, American Economic Association, vol. 61(2), pages 112-23, May.
  2. Sidney G. Winter, 2002. "Toward an Evolutionary Theory of Production," LEM Papers Series 2002/27, Laboratory of Economics and Management (LEM), Sant'Anna School of Advanced Studies, Pisa, Italy.
  3. Teece, David J., 1982. "Towards an economic theory of the multiproduct firm," Journal of Economic Behavior & Organization, Elsevier, vol. 3(1), pages 39-63, March.
  4. Constance E. Helfat & Marvin B. Lieberman, 2002. "The birth of capabilities: market entry and the importance of pre-history," Industrial and Corporate Change, Oxford University Press, vol. 11(4), pages 725-760, August.
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