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Les publications françaises en marketing depuis 20 ans : état des lieux et éléments de réflexion pour l’évaluation des enseignants-chercheurs

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  • Sébastien Soulez
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    Abstract

    La communauté des enseignants-chercheurs (E-C) en Sciences de Gestion s’interroge aujourd’hui sur les critères les mieux à même d’évaluer son travail équitablement. Très peu de données chiffrées sont cependant disponibles concernant la production des E-C, en particulier en marketing. Cet article montre qu’un tiers des E-C universitaires n’a jamais publié d’article dans RAM ou DM, alors que plus de 40% d’entre eux ont déjà publié plusieurs articles dans ces revues. Deux cycles de vie en termes de publication sont également mis en lumière ainsi que cinq profils de publiants. Enfin, les résultats sur les revues classées A+ montrent les difficultés qu’ont les chercheurs français à publier dans ces revues d’excellence depuis 1990. Ces résultats permettent une discussion centrée sur l’évaluation des E-C.

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    File URL: http://cerefige.univ-lorraine.fr/sites/cerefige.univ-lorraine.fr/files/users/11-15_cahier_recherche_s._soulez.pdf
    File Function: First version, 2011
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    Bibliographic Info

    Paper provided by CEREFIGE (Centre Europeen de Recherche en Economie Financiere et Gestion des Entreprises), Universite de Lorraine in its series Cahiers du CEREFIGE with number 1115.

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    Length: 14 pages
    Date of creation: 2011
    Date of revision: 2011
    Handle: RePEc:fie:wpaper:1115

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    Postal: Pôle Lorrain de Gestion, 13 rue Michel Ney, 54 000 Nancy
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    Related research

    Keywords: Recherche marketing; publication; enseignants-chercheurs; évaluation; universités;

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    1. Bernard Raffournier & Alain Schatt, 2009. "Is European accounting research fairly reflected in academic journals? An investigation of possible non-mainstream and language barrier biases," Working Papers CREGO 1090301, Université de Bourgogne - CREGO EA7317 Centre de recherches en gestion des organisations.
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