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Dividing online and offline: A case study

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  • Ginger Jin
  • Andrew Kato
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    Abstract

    Every new method of trade offers an opportunity for economic agents to compare its costs and benefits relative to the status quo. Such comparison motivates sorting across market segments and reshapes the whole marketplace. The Internet provides an excellent example: it introduces substantial search cost savings over brick and mortar retail stores but imposes new obstacles for sellers to convey quality. Using sports card trading as a case study, we provide empirical evidence on (1) the sorting of product quality between the online and offline segments, (2) the changes for retail outlets after the Internet came into place, and (3) how supporting industries such as professional grading and card manufacturing adapted to take advantage of the new market.

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    File URL: http://karlan.yale.edu/fieldexperiments/papers/00276.pdf
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    Bibliographic Info

    Paper provided by The Field Experiments Website in its series Natural Field Experiments with number 00276.

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    Date of creation: 2004
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    Handle: RePEc:feb:natura:00276

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    1. Goolsbee, Austan, 2001. "Competition in the Computer Industry: Online versus Retail," Journal of Industrial Economics, Wiley Blackwell, Wiley Blackwell, vol. 49(4), pages 487-99, December.
    2. Akerlof, George A, 1970. "The Market for 'Lemons': Quality Uncertainty and the Market Mechanism," The Quarterly Journal of Economics, MIT Press, MIT Press, vol. 84(3), pages 488-500, August.
    3. Bresnahan, T.F & Reiss, P.C., 1989. "Entry And Competition In Concentrated Markets," Papers, Stanford - Studies in Industry Economics 151, Stanford - Studies in Industry Economics.
    4. Karen Clay & Ramayya Krishnan & Eric Wolff, 2001. "Prices and Price Dispersion on the Web: Evidence from the Online Book Industry," NBER Chapters, in: E-commerce, pages 521-539 National Bureau of Economic Research, Inc.
    5. Ginger Jin & Andrew Kato, 2004. "Consumer frauds and the uninformed: Evidence from an online field experiment," Natural Field Experiments, The Field Experiments Website 00275, The Field Experiments Website.
    6. Lucking-Reiley, David, 2000. "Auctions on the Internet: What's Being Auctioned, and How?," Journal of Industrial Economics, Wiley Blackwell, Wiley Blackwell, vol. 48(3), pages 227-52, September.
    7. Genesove, David, 1993. "Adverse Selection in the Wholesale Used Car Market," Journal of Political Economy, University of Chicago Press, University of Chicago Press, vol. 101(4), pages 644-65, August.
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    Cited by:
    1. Arthur Zillante, 2005. "Survival in a Declining Industry: The Case of Baseball Cards," Industrial Organization, EconWPA 0505004, EconWPA.

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