Why Do People Give? The Role of Identity in Giving
AbstractWhy do people give to others? One principal driver involves one's identity: who one is and how they view themselves. The degree to which identities are malleable, involve a readiness to act, and help make sense of the world have significant implications determining whether and how much people give. Drawing on the Identity-Based Motivation model (IBM; Oyserman, 2009), we provide a tripartite framework to help advance the research on the psychology of giving.
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Bibliographic InfoPaper provided by Stanford University, Graduate School of Business in its series Research Papers with number 2027.
Date of creation: May 2009
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Postal: Stanford University, Stanford, CA 94305-5015
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Web page: http://gsbapps.stanford.edu/researchpapers/
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