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Why Do People Give? The Role of Identity in Giving

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Author Info

  • Aaker, Jennifer L.

    (Stanford University)

  • Akutsu, Satoshi

    (Hitotsubashi University)

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    Abstract

    Why do people give to others? One principal driver involves one's identity: who one is and how they view themselves. The degree to which identities are malleable, involve a readiness to act, and help make sense of the world have significant implications determining whether and how much people give. Drawing on the Identity-Based Motivation model (IBM; Oyserman, 2009), we provide a tripartite framework to help advance the research on the psychology of giving.

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    File URL: http://gsbapps.stanford.edu/researchpapers/library/RP2027.pdf
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    Bibliographic Info

    Paper provided by Stanford University, Graduate School of Business in its series Research Papers with number 2027.

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    Date of creation: May 2009
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    Handle: RePEc:ecl:stabus:2027

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    Cited by:
    1. Tang, Linyao, 2010. "放任与管制的或此或彼:俄罗斯市场转型录
      [Totalitarianism and Laissez-faire: A meditation on Russian Market]
      ," MPRA Paper 26201, University Library of Munich, Germany, revised 07 Jul 2010.

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