We study the percentage of welfare losses (PWL) yielded by imperfect competition under product differentiation. When demand is linear and firms are identical, if prices, outputs, costs and the number of firms can be observed, PWL is arbitrary in both Cournot and Bertrand equilibria. However, if the elasticity of demand can be estimated, under a Cournot equilibrium, PWL is a function of the elasticity of demand, the number of firms and the price-marginal cost margin. In a Bertrand equilibrium, PWL is a function of the cross elasticity of demand, the number of firms and the price-marginal cost margin. When firms are not identical, we provide conditions under which PWL increases with concentration. When demand is isoelastic and there are many firms, PWL can be computed from prices, outputs, costs and the number of firms. In all these cases we find that price-marginal cost margins and demand elasticities may influence PWL in quite a counterintuitive way.
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Paper provided by Universidad Carlos III, Departamento de Economía in its series Economics Working Papers with number
we082616.
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