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El ranking de las revistas académicas en el área de marketing

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  • Cerviño, Julio
  • Cruz Roche, Ignacio

Abstract

Siguiendo las metodologías de MacMillan (1989, 1991, 1993), Garfield (1972, 1979, 1981, 1991), Y otras investigaciones relevantes, este trabajo trata de delimitar el conjunto de revistas académicas españolas y extranjeras consideradas como más idóneas para publicar artículos de marketing y consideradas como las más prestigiosas y relevantes para la comunidad científica española del área de marketing, utilizando la metodología del panel de expertos y la utilización del medio intemet para la realización de encuestas. Los resultados del listado de revistas extranjeras se comparan asimismo con los rankings del Social Science Citation Index y otros rankings publicados de revistas académicas de alto prestigio. Este proyecto es una primera parte de un estudio posterior más ambicioso que englobará a todos los países de la Unión Europea y algunos países latinoamericanos.

Suggested Citation

  • Cerviño, Julio & Cruz Roche, Ignacio, 2000. "El ranking de las revistas académicas en el área de marketing," DEE - Documentos de Trabajo. Economía de la Empresa. DB 6311, Universidad Carlos III de Madrid. Departamento de Economía de la Empresa.
    • Handle: RePEc:cte:dbrepe:6311
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    Revistas marketing;

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