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The Market for Chicken Raised Without Antibiotics, 2012–17

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  • Page, Elina T.
  • Short, Gianna
  • Sneeringer, Stacy
  • Bowman, Maria

Abstract

This report estimates consumer retail expenditure distributions and prices of chicken products labeled raised without antibiotics (RWA) between 2012 and 2017 and characterizes the demographics of households that purchased RWA-labeled chicken products. The analysis considered three different chicken product market segments: classic, processed, and sausage. Using household scanner data merged with a dataset of poultry product label claims, the results reveal household expenditures for RWA-labeled products grew substantially within each of the three market segments. The average price per pound for RWA-labeled chicken products was also considerably higher than conventional products within each market segment. Additionally, households that purchased RWA-labeled chicken products were on average larger, had higher incomes, were more likely to have a primary food shopper with a college degree, and were more likely to report being very concerned about antibiotic use in meat production.

Suggested Citation

  • Page, Elina T. & Short, Gianna & Sneeringer, Stacy & Bowman, Maria, 2021. "The Market for Chicken Raised Without Antibiotics, 2012–17," USDA Miscellaneous 315418, United States Department of Agriculture.
    • Handle: RePEc:ags:usdami:315418
    DOI: 10.22004/ag.econ.315418
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    References listed on IDEAS

    as
    1. Sneeringer, Stacy & MacDonald, James & Key, Nigel & McBride, William & Mathews, Ken, 2015. "Economics of Antibiotic Use in U.S. Livestock Production," Economic Research Report 229202, United States Department of Agriculture, Economic Research Service.
    2. Kuchler, Fred & Greene, Catherine & Bowman, Maria & Marshall, Kandice K. & Bovay, John & Lynch, Lori, 2017. "Beyond Nutrition and Organic Labels—30 Years of Experience With Intervening in Food Labels," Economic Research Report 291967, United States Department of Agriculture, Economic Research Service.
    3. Bentley, Jeanine, 2012. "U.S. Per Capita Availability of Chicken Surpasses That of Beef," Amber Waves:The Economics of Food, Farming, Natural Resources, and Rural America, United States Department of Agriculture, Economic Research Service, issue 03, pages 1-4, September.
    4. Maria Bowman & Kandice K. Marshall & Fred Kuchler & Lori Lynch, 2016. "Raised Without Antibiotics: Lessons from Voluntary Labeling of Antibiotic Use Practices in The Broiler Industry," American Journal of Agricultural Economics, Agricultural and Applied Economics Association, vol. 98(2), pages 622-642.
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