IDEAS home Printed from https://ideas.repec.org/p/ags/haaewp/308133.html
   My bibliography  Save this paper

Exploring attitudes to technology adoption for cross compliance in Greek and Lithuanian farmers

Author

Listed:
  • Payne-Gifford, Sophie
  • Johnson, Kate
  • Mauchline, Alice
  • Gadanakis, Yiorgos
  • Girling, Laura
  • Mortimer, Simon

Abstract

The fourth agricultural revolution has started with an explosion of online, smart, digital technologies that are now available to support farmers to improve their operations is enabling opportunities for direct integration between agricultural and computer-based systems. However, the wide range of devices and applications available can be overwhelming and the farming community is showing reluctance to adoption of these new technologies. As part of an EU-funded, multi-partner research project we developed, in collaboration with farmers and other stakeholders, a novel on-line system that supports EU farmers and paying agencies to reduce the administrative burden of CAP’s cross compliance record-keeping and inspections. During the co-development phase we interviewed Greek and Lithuanian farmers about their user needs in relation to the novel system and their potential adoption of this new technology. We analysed their qualitative responses and could identify two groups; ‘Optimistic’ and ‘Reluctant’ in relation to their use of novel technologies. In order to achieve up-take of new technologies within the European farming community, we considered these findings using the Theory of Planned Behaviour and concluded that focussing on the ease of adoption and peer usage would encourage the highest adoption rates as opposed to focusing on changing farmer attitudes.

Suggested Citation

  • Payne-Gifford, Sophie & Johnson, Kate & Mauchline, Alice & Gadanakis, Yiorgos & Girling, Laura & Mortimer, Simon, 2020. "Exploring attitudes to technology adoption for cross compliance in Greek and Lithuanian farmers," Land, Farm & Agribusiness Management Department 308133, Harper Adams University, Land, Farm & Agribusiness Management Department.
    • Handle: RePEc:ags:haaewp:308133
    DOI: 10.22004/ag.econ.308133
    as

    Download full text from publisher

    File URL: https://ageconsearch.umn.edu/record/308133/files/Exploring%20attitudes%202020_09%20upload.pdf
    Download Restriction: no
    File URL: https://libkey.io/10.22004/ag.econ.308133?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    References listed on IDEAS

    as
    1. Tiffin, Richard & Balcombe, Kelvin, 2011. "The determinants of technology adoption by UK farmers using Bayesian model averaging: the cases of organic production and computer usage," Australian Journal of Agricultural and Resource Economics, Australian Agricultural and Resource Economics Society, vol. 55(4), pages 1-20.
    2. Gambelli, Danilo & Solfanelli, Francesco & Zanoli, Raffaele & Zorn, Alexander & Lippert, Christian & Dabbert, Stephan, 2014. "Non-compliance in organic farming: A cross-country comparison of Italy and Germany," Food Policy, Elsevier, vol. 49(P2), pages 449-458.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Payne-Gifford, Sophie & Johnson, Kate & Mauchline, Alice & Gadanakis, Yiorgos & Girling, Laura & Mortimer, Simon, 2020. "Exploring attitudes to technology adoption for cross compliance in Greek and Lithuanian farmers," Agri-Tech Economics Papers 308133, Harper Adams University, Land, Farm & Agribusiness Management Department.
    2. Bimbo, Francesco & Bonanno, Alessandro & Viscecchia, Rosaria, 2019. "An empirical framework to study food labelling fraud: an application to the Italian extra-virgin olive oil market," Australian Journal of Agricultural and Resource Economics, Australian Agricultural and Resource Economics Society, vol. 63(4), October.
    3. Ebersberger, Bernd & Galia, Fabrice & Laursen, Keld & Salter, Ammon, 2021. "Inbound Open Innovation and Innovation Performance: A Robustness Study," Research Policy, Elsevier, vol. 50(7).
    4. Ehmke, Mariah Dolsen & Bonanno, Alessandro & Boys, Kathryn & Smith, Trenton G., 2019. "Food fraud: economic insights into the dark side of incentives," Australian Journal of Agricultural and Resource Economics, Australian Agricultural and Resource Economics Society, vol. 63(4), October.
    5. Djokoto, Justice Gameli & Afari-Sefa, Victor, 2017. "Alternative functional forms for technology choice: Application to cocoa production technologies," Technology in Society, Elsevier, vol. 50(C), pages 110-120.
    6. Solfanelli, Francesco & Ozturk, Emel & Pugliese, Patrizia & Zanoli, Raffaele, 2021. "Potential outcomes and impacts of organic group certification in Italy: An evaluative case study," Ecological Economics, Elsevier, vol. 187(C).
    7. Raffaele Zanoli & Danilo Gambelli & Francesco Solfanelli, 2014. "Assessing Risk Factors in the Organic Control System: Evidence from Inspection Data in Italy," Risk Analysis, John Wiley & Sons, vol. 34(12), pages 2174-2187, December.
    8. Dmytro Serebrennikov & Fiona Thorne & Zein Kallas & Sinéad N. McCarthy, 2020. "Factors Influencing Adoption of Sustainable Farming Practices in Europe: A Systemic Review of Empirical Literature," Sustainability, MDPI, vol. 12(22), pages 1-23, November.
    9. Zdenka MALÁ & Michal MALÝ, 2013. "The determinants of adopting organic farming practices: a case study in the Czech Republic," Agricultural Economics, Czech Academy of Agricultural Sciences, vol. 59(1), pages 19-28.
    10. Emileva, Begaiym & Kuhn, Lena & Bobojonov, Ihtiyor & Glauben, Thomas, 2023. "The role of smartphone-based weather information acquisition on climate change perception accuracy: Cross-country evidence from Kyrgyzstan, Mongolia and Uzbekistan," EconStor Open Access Articles and Book Chapters, ZBW - Leibniz Information Centre for Economics, vol. 41, pages 1-1.
    11. Daniele Mozzato & Paola Gatto & Edi Defrancesco & Lucia Bortolini & Francesco Pirotti & Elena Pisani & Luigi Sartori, 2018. "The Role of Factors Affecting the Adoption of Environmentally Friendly Farming Practices: Can Geographical Context and Time Explain the Differences Emerging from Literature?," Sustainability, MDPI, vol. 10(9), pages 1-23, August.
    12. SOTO Iria & BARNES Andrew & BALAFOUTIS Athanasios & BECK Bert & SANCHEZ FERNANDEZ Berta & VANGEYTE Jurgen & FOUNTAS Spyros & VAN DER WAL Tamme & EORY Vera & GOMEZ BARBERO Manuel, 2019. "The contribution of precision agriculture technologies to farm productivity and the mitigation of greenhouse gas emissions in the EU," JRC Research Reports JRC112505, Joint Research Centre.
    13. Stefano Orsini & Ambrogio Costanzo & Francesco Solfanelli & Raffaele Zanoli & Susanne Padel & Monika M. Messmer & Eva Winter & Freya Schaefer, 2020. "Factors Affecting the Use of Organic Seed by Organic Farmers in Europe," Sustainability, MDPI, vol. 12(20), pages 1-16, October.
    14. Dabbert, Stephan & Lippert, Christian & Zorn, Alexander, 2014. "Introduction to the special section on organic certification systems: Policy issues and research topics," Food Policy, Elsevier, vol. 49(P2), pages 425-428.
    15. Sirkka Schukat & Heinke Heise, 2021. "Towards an Understanding of the Behavioral Intentions and Actual Use of Smart Products among German Farmers," Sustainability, MDPI, vol. 13(12), pages 1-24, June.
    16. Wun-Ji JIANG & Yir-Hueih LUH, 2018. "Does higher food safety assurance bring higher returns? Evidence from Taiwan," Agricultural Economics, Czech Academy of Agricultural Sciences, vol. 64(11), pages 477-488.
    17. Giua, Carlo & Materia, Valentina Cristiana & Camanzi, Luca, 2022. "Smart farming technologies adoption: Which factors play a role in the digital transition?," Technology in Society, Elsevier, vol. 68(C).
    18. Bartosz Bartkowski & Stephan Bartke, 2018. "Leverage Points for Governing Agricultural Soils: A Review of Empirical Studies of European Farmers’ Decision-Making," Sustainability, MDPI, vol. 10(9), pages 1-27, September.
    19. Barnes, A.P. & Soto, I. & Eory, V. & Beck, B. & Balafoutis, A. & Sánchez, B. & Vangeyte, J. & Fountas, S. & van der Wal, T. & Gómez-Barbero, M., 2019. "Exploring the adoption of precision agricultural technologies: A cross regional study of EU farmers," Land Use Policy, Elsevier, vol. 80(C), pages 163-174.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:ags:haaewp:308133. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: AgEcon Search (email available below). General contact details of provider: https://edirc.repec.org/data/dlhauuk.html .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.