Advanced Search
MyIDEAS: Login

Managing Perceived Risks through Supply Chain Relationships: An Empirical Study of the UK Beef Sector

Contents:

Author Info

  • Hornibrook, Susan A.
  • Fearne, Andrew
Registered author(s):

    Abstract

    This study offers an alternative to the traditional Transaction Cost Economics view of the treatment of information by viewing co-ordinated supply chains as a series of Principal-Agent relationships, and draws on Perceived Risk Theory to explain both consumer and organisational behaviour. Using a supply chain methodology, empirical evidence is presented of the perceived risks, associated management strategies and benefits for all members, including consumers/customers, for two co-ordinated supply chains for own brand fresh beef products in the UK, one in the retail sector and one in the foodservice sector. The results conclude that the establishment of the two co-ordinated supply chains reduces perceived risk for consumers and each participating organisation by increasing information on members� goals and behaviour, recognising perceived risk at each point and offering both positive and negative incentives to meet contractual requirements.

    Download Info

    If you experience problems downloading a file, check if you have the proper application to view it first. In case of further problems read the IDEAS help page. Note that these files are not on the IDEAS site. Please be patient as the files may be large.
    File URL: http://purl.umn.edu/7724
    Download Restriction: no

    Bibliographic Info

    Paper provided by European Association of Agricultural Economists in its series 99th Seminar, February 8-10, 2006, Bonn, Germany with number 7724.

    as in new window
    Length:
    Date of creation: 2006
    Date of revision:
    Handle: RePEc:ags:eaae99:7724

    Contact details of provider:
    Email:
    Web page: http://www.eaae.org
    More information through EDIRC

    Related research

    Keywords: contractual relationships; perceived risk; agency theory; Agribusiness; Livestock Production/Industries; Risk and Uncertainty;

    References

    References listed on IDEAS
    Please report citation or reference errors to , or , if you are the registered author of the cited work, log in to your RePEc Author Service profile, click on "citations" and make appropriate adjustments.:
    as in new window
    1. Ross, Stephen A, 1973. "The Economic Theory of Agency: The Principal's Problem," American Economic Review, American Economic Association, vol. 63(2), pages 134-39, May.
    2. Jill E. Hobbs, 1997. "Measuring the Importance of Transaction Costs in Cattle Marketing," American Journal of Agricultural Economics, Agricultural and Applied Economics Association, vol. 79(4), pages 1083-1095.
    Full references (including those not matched with items on IDEAS)

    Citations

    Lists

    This item is not listed on Wikipedia, on a reading list or among the top items on IDEAS.

    Statistics

    Access and download statistics

    Corrections

    When requesting a correction, please mention this item's handle: RePEc:ags:eaae99:7724

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (AgEcon Search).

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If references are entirely missing, you can add them using this form.

    If the full references list an item that is present in RePEc, but the system did not link to it, you can help with this form.

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your profile, as there may be some citations waiting for confirmation.

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.