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Facilitating healthy choice at the point of sale: fine-tuning nutrition labels versus editing choice?

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  • Aschemann-Witzel, Jessica

Abstract

Obesity rates in Europe have lead to a debate on what factors influence consumers’ in-store food choices most. This study aims to assess the contribution of nutrition labels against the impact of choice sets to facilitating healthy decision-making. Different front-of-pack labeling formats were implemented on products that were presented to representative consumer samples. Choice sets and product categories were systematically varied. The results indicate that nutrition information in general contribute only little, while extending choice sets with healthier product alternatives of the same category – i.e., ‘choice editing’ – largely contributes to healthy decision-making.

Suggested Citation

  • Aschemann-Witzel, Jessica, 2012. "Facilitating healthy choice at the point of sale: fine-tuning nutrition labels versus editing choice?," 2012 AAEA/EAAE Food Environment Symposium 122731, Agricultural and Applied Economics Association.
    • Handle: RePEc:ags:aaeafe:122731
    DOI: 10.22004/ag.econ.122731
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    References listed on IDEAS

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    3. Keith Wilcox & Beth Vallen & Lauren Block & Gavan J. Fitzsimons, 2009. "Vicarious Goal Fulfillment: When the Mere Presence of a Healthy Option Leads to an Ironically Indulgent Decision," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 36(3), pages 380-393.
    4. Jordan Louviere, 2006. "What You Don’t Know Might Hurt You: Some Unresolved Issues in the Design and Analysis of Discrete Choice Experiments," Environmental & Resource Economics, Springer;European Association of Environmental and Resource Economists, vol. 34(1), pages 173-188, May.
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    Keywords

    Food Consumption/Nutrition/Food Safety;

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