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Report NEP-MKT-2008-08-31
This is the archive for NEP-MKT , a report on new working papers in the area of Marketing. Joao Carlos Correia Leitao issued this report. It is usually issued weekly.Subscribe to this report: email or RSS Other reports in NEP-MKT
The following items were anounced in this report:
Doraszelski, Ulrich & Draganska, Michaela & Clark, C. Robert, 2007.
"Information or Persuasion? An Empirical Investigation of the Effect of Advertising on Brand Awareness and Perceived Quality using Panel Data ,"
Research Papers
1971, Stanford University, Graduate School of Business.
[Downloadable!] AMBEC Stefan & POITEVIN Michel, 2008.
"Marketing vs Engineering: Who Should Decide ? ,"
Working Papers
08.22.266, LERNA, University of Toulouse.
[Downloadable!] Bernhard Weiss & Uwe Dulleck & Franz Hackl & Rudolf Winter-Ebmer, 2008.
"Buying Online: Sequential Decision Making by Shopbot Visitors ,"
Economics working papers
2008-10, Department of Economics, Johannes Kepler University Linz, Austria.
[Downloadable!] Gil, Ricard & Hartmann, Wesley R., 2008.
"Why Does Popcorn Cost So Much at the Movies? An Empirical Analysis of Metering Price Discrimination ,"
Research Papers
1983, Stanford University, Graduate School of Business.
[Downloadable!] Chiou, Lesley & Muehlegger, Erich, 2008.
"Crossing the Line: The Effect of Cross Border Cigarette Sales on State Excise Tax Revenues ,"
Working Paper Series
rwp08-012, Harvard University, John F. Kennedy School of Government.
[Downloadable!] Draganska, Michaela & Seim, Katja & Mazzeo, Michael, 2007.
"Beyond Plain Vanilla: Modeling Joint Product Assortment and Pricing Decisions ,"
Research Papers
1982, Stanford University, Graduate School of Business.
[Downloadable!] Hartmann, Wesley R. & Nair, Harikesh S., 2007.
"Retail Competition and the Dynamics of Consumer Demand for Tied Goods ,"
Research Papers
1990, Stanford University, Graduate School of Business.
[Downloadable!] Moore, Karl & Reid, Susan, 2008.
"The Birth of Brand: 4000 Years of Branding History ,"
MPRA Paper
10169, University Library of Munich, Germany.
[Downloadable!] Trudo Dejonghe, 2008.
"The importance of market size in the consumer service professional football: the Belgian case ,"
Working Papers
0828, International Association of Sports Economists.
[Downloadable!] Montgomery, David B. & Ramus, Catherine, 2007.
"Including Corporate Social Responsibility, Environmental Sustainaibility, and Ethics in Calibrating MBA Job Preferences ,"
Research Papers
1981, Stanford University, Graduate School of Business.
[Downloadable!] Janaka Wijayasiri & Jagath Dissanayake, 2008.
"Case Study No. 3: The Ending of the Multi-Fibre Agreement and Innovation in Sri Lankan Textile and Clothing Industry ,"
OECD Trade Policy Working Papers
75, OECD, Trade Directorate.
[Downloadable!] Chappell, Henry & Guimaraes, Paulo & Ozturk, Orgul, 2006.
"Confessions of an Internet Monopolist: Demand Estimation for a Versioned Information Good ,"
MPRA Paper
10106, University Library of Munich, Germany, revised 2008.
[Downloadable!] Trudo Dejonghe, 2008.
"Market potential as an indicator for the size of a new relocated football arena: The case KAA Gent a Belgian professional football team ,"
Working Papers
0821, International Association of Sports Economists.
[Downloadable!] This page was last updated on 2009-11-22.
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