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Consumer Preferences in Greece for Bio-Based Products: a Short Communication

Author

Listed:
  • Antonis Skouloudis

    (University of the Aegean)

  • Chrysovalantis Malesios

    (Agricultural University of Athens)

  • Demetris-Francis Lekkas

    (University of the Aegean)

  • Altani Panagiotopoulou

    (Athens University of Economics & Business)

Abstract

This study examines consumer preferences for bio-based products. Drawing from a sample of Greek consumers (n = 533) and the use of self-reported scales, we assess the effects of individuals’ characteristics such as innovativeness, trust in science and technology, environmental concern, and previous experience with bio-products on consumer preferences, i.e., willingness to pay (WTP) for (a) a bio-nylon jacket, (b) a pack of bio-based breadsticks, and (c) a bioplastic bottled water. Findings indicate that certain consumer- and product-specific attributes may influence WTP for the three bio-based products included in our study and offer insights on the extent to which such characteristics may shape purchase decisions for products of this growing market. In this respect, the results encapsulate managerial/practical and policy implications toward the development of appropriate advertising messages and awareness-raising campaigns and indicate the need to further explore consumers’ attitudes and purchase decisions for bio-based products in Greece.

Suggested Citation

  • Antonis Skouloudis & Chrysovalantis Malesios & Demetris-Francis Lekkas & Altani Panagiotopoulou, 2023. "Consumer Preferences in Greece for Bio-Based Products: a Short Communication," Circular Economy and Sustainability,, Springer.
    • Handle: RePEc:spr:circec:v:3:y:2023:i:2:d:10.1007_s43615-022-00215-4
    DOI: 10.1007/s43615-022-00215-4
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    References listed on IDEAS

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    1. Davide Viaggi & Matteo Zavalloni, 2021. "Bioeconomy and Circular Economy: Implications for Economic Evaluation in the Post-COVID Era," Circular Economy and Sustainability,, Springer.
    2. Florian Felix Klein & Agnes Emberger-Klein & Klaus Menrad, 2020. "Indicators of Consumers’ Preferences for Bio-Based Apparel: A German Case Study with a Functional Rain Jacket Made of Bioplastic," Sustainability, MDPI, vol. 12(2), pages 1-20, January.
    3. Sandra, Notaro & Alessandro, Paletto, 2021. "Consumers’ preferences, attitudes and willingness to pay for bio-textile in wood fibers," Journal of Retailing and Consumer Services, Elsevier, vol. 58(C).
    4. G. Venkatesh, 2022. "Circular Bio-economy—Paradigm for the Future: Systematic Review of Scientific Journal Publications from 2015 to 2021," Circular Economy and Sustainability,, Springer.
    5. Ugo De Corato, 2021. "Bioplastics from Winemaking By-products in the Buildings Sector: A Feasibility Study on the Main Opportunities, Barriers and Challenges," Circular Economy and Sustainability,, Springer.
    6. Johan Jansson, 2011. "Consumer eco‐innovation adoption: assessing attitudinal factors and perceived product characteristics," Business Strategy and the Environment, Wiley Blackwell, vol. 20(3), pages 192-210, March.
    7. Paul, Justin & Modi, Ashwin & Patel, Jayesh, 2016. "Predicting green product consumption using theory of planned behavior and reasoned action," Journal of Retailing and Consumer Services, Elsevier, vol. 29(C), pages 123-134.
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