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Strategic Development Model in the Era of Globalization. Case Study: Purcari Wineries Public Company Limited

In: The 14th Economic International Conference: Strategies and Development Policies of Territories: International, Country, Region, City, Location Challenges | May 10-11, 2018 | Stefan cel Mare University of Suceava, Romania

Author

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  • Mihaela BIRSAN

    (Stefan cel Mare University, Suceava)

Abstract

To succeed in this new era, companies must take a more nuanced approach to identifying and creating growth opportunities. Globalization involves economic and industry integration with the rest of the world, removing restrictions on imports and foreign investment. Many firms go global and orient themselves more and more internationally, making firms’ search for foreign market opportunities necessary in order to survive in this era of globalization. And more important to these firms it has need to adopt strategic decisions to try to succeed in international markets. For the company we are studying the questions are: What factors determine entrepreneurial decision-making in the process of internationalization? What kind of strategies the firms need to formulate while going international? Did the strategies implemented make the company more profitable one?

Suggested Citation

  • Mihaela BIRSAN, 2018. "Strategic Development Model in the Era of Globalization. Case Study: Purcari Wineries Public Company Limited," Book chapters-LUMEN Proceedings, in: Carmen NÄ‚STASE (ed.), The 14th Economic International Conference: Strategies and Development Policies of Territories: International, Country, Region, City, Location Challen, edition 1, volume 6, chapter 12, pages 113-133, Editura Lumen.
    • Handle: RePEc:lum:prchap:06-12
    DOI: https://doi.org/10.18662/lumproc.67
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    References listed on IDEAS

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    1. Li-min Hsueh & Ying-yi Tu, 2004. "Innovation and the Operational Performance of Newly Established Small and Medium Enterprises in Taiwan," Small Business Economics, Springer, vol. 23(2), pages 99-113, September.
    2. Gregory G. Dess & G. T. Lumpkin & J. G. Covin, 1997. "Entrepreneurial strategy making and firm performance: tests of contingency and configurational models," Strategic Management Journal, Wiley Blackwell, vol. 18(9), pages 677-695, October.
    3. Ştefan MATEI, 2014. "Marketing Implication In Wine Economy," Management Intercultural, Romanian Foundation for Business Intelligence, Editorial Department, issue 31, pages 215-222, November.
    4. Eric E. Giraud-Heraud & Marie-Claude Pichery, 2013. "Wine Economics: Quantitative Studies and Empirical Applications," Post-Print halshs-01231763, HAL.
    Full references (including those not matched with items on IDEAS)

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    More about this item

    Keywords

    Globalization; growth opportunities; international strategies; business management; partnerships; performance; wine industry;
    All these keywords.

    JEL classification:

    • O1 - Economic Development, Innovation, Technological Change, and Growth - - Economic Development
    • O3 - Economic Development, Innovation, Technological Change, and Growth - - Innovation; Research and Development; Technological Change; Intellectual Property Rights
    • F2 - International Economics - - International Factor Movements and International Business
    • F3 - International Economics - - International Finance
    • H7 - Public Economics - - State and Local Government; Intergovernmental Relations

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