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Song Yao

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This is information that was supplied by Song Yao in registering through RePEc. If you are Song Yao , you may change this information at the RePEc Author Service. Or if you are not registered and would like to be listed as well, register at the RePEc Author Service. When you register or update your RePEc registration, you may identify the papers and articles you have authored.

Personal Details

First Name: Song
Middle Name:
Last Name: Yao
Suffix:

RePEc Short-ID: pya252

Email:
Homepage: http://songyao.googlepages.com
Postal Address:
Phone:

Affiliation

Kellogg Graduate School of Management
Northwestern University
Location: Evanston, Illinois (United States)
Homepage: http://www.kellogg.northwestern.edu/
Email:
Phone: 847-491-3300
Fax:
Postal: 2001 Sheridan Rd, Evanston, IL 60208
Handle: RePEc:edi:kgsnwus (more details at EDIRC)

Works

as in new window

Working papers

  1. Song Yao & Carl F. Mela, 2008. "A Dynamic Model of Sponsored Search Advertising," Working Papers 08-16, NET Institute, revised Sep 2008.

Articles

  1. Song Yao & Carl F. Mela, 2008. "Online Auction Demand," Marketing Science, INFORMS, vol. 27(5), pages 861-885, 09-10.

NEP Fields

1 paper by this author was announced in NEP, and specifically in the following field reports (number of papers):
  1. NEP-MKT: Marketing (1) 2008-10-21. Author is listed

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Corrections

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