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Bruce A. Huhmann

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This is information that was supplied by Bruce Huhmann in registering through RePEc. If you are Bruce A. Huhmann , you may change this information at the RePEc Author Service. Or if you are not registered and would like to be listed as well, register at the RePEc Author Service. When you register or update your RePEc registration, you may identify the papers and articles you have authored.

Personal Details

First Name: Bruce
Middle Name: A.
Last Name: Huhmann
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RePEc Short-ID: phu192

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Affiliation

College of Business
New Mexico State University
Location: Las Cruces, New Mexico (United States)
Homepage: http://business.nmsu.edu/
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Handle: RePEc:edi:cbnmsus (more details at EDIRC)

Works

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Articles

  1. Huhmann, Bruce A. & Franke, George R. & Mothersbaugh, David L., 2012. "Print advertising: Executional factors and the RPB Grid," Journal of Business Research, Elsevier, vol. 65(6), pages 849-854.
  2. McKay-Nesbitt, Jane & Manchanda, Rajesh V. & Smith, Malcolm C. & Huhmann, Bruce A., 2011. "Effects of age, need for cognition, and affective intensity on advertising effectiveness," Journal of Business Research, Elsevier, vol. 64(1), pages 12-17, January.
  3. Mothersbaugh, David L & Huhmann, Bruce A & Franke, George R, 2002. " Combinatory and Separative Effects of Rhetorical Figures on Consumers' Effort and Focus in Ad Processing," Journal of Consumer Research, University of Chicago Press, vol. 28(4), pages 589-602, March.

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