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Luigi Dumitrescu

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First Name: Luigi
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Last Name: Dumitrescu
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RePEc Short-ID: pdu199

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Works


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Articles

  1. Luigi DUMITRESCU & Alin OPREANA & Simona VINEREAN, 2011. "The Analysis of Consumer Behavior in Relationship to a Global Brand in the Lodging Industry, Across Europe and North America Abstract: The world is changing at a fast pace and more concepts related to," REVISTA DE MANAGEMENT COMPARAT INTERNATIONAL/REVIEW OF INTERNATIONAL COMPARATIVE MANAGEMENT, Faculty of Management, Academy of Economic Studies, Bucharest, Romania, vol. 12(6), pages 309-318, December.
  2. Dumitrescu Luigi & Stanciu Oana & Tichindelean Mihai & Vinerean simona, 2011. "Cause Related Marketing – True Heart-Felt Corporate Benevolence?," Studies in Business and Economics, Lucian Blaga University of Sibiu, Faculty of Economic Sciences, vol. 6(3), pages 79-84, December.
  3. Luigi Dumitrescu & Oana Stanciu & Mihai Tichindelean & Simona Vinerean, 2011. "Disclosing The Promising Power Of Social Media – An Important Digital Marketing Tool," Studies in Business and Economics, Lucian Blaga University of Sibiu, Faculty of Economic Sciences, vol. 6(1), pages 37-45, April.
  4. Dumitrescu Luigi & Stanciu Oana & Tichindelean Mihai & Vinerean Simona, 2011. "Pursuing A Customer-Driven Approach For Innovation And Marketing Excellence," Studies in Business and Economics, Lucian Blaga University of Sibiu, Faculty of Economic Sciences, vol. 6(2), pages 19-26, August.
  5. Mircea Fuciu & Luigi Dumitrescu, 2010. "What Can Companies Do To Make Their Brand Stronger?," Studies in Business and Economics, Lucian Blaga University of Sibiu, Faculty of Economic Sciences, vol. 5(2), pages 62-69, August.
  6. Luigi Dumitrescu & Mircea Fuciu, 2010. "The Role Of Communication In The Efficiency Of The Social Dialog Management," Annals of the University of Petrosani, Economics, University of Petrosani, Romania, vol. 10(4), pages 81-86.
  7. Luigi Dumitrescu & Mircea Fuciu, 2010. "The Role Of Database Marketing In The Operationalization Of The Services Relationship Marketing," Studies in Business and Economics, Lucian Blaga University of Sibiu, Faculty of Economic Sciences, vol. 5(1), pages 80-91, april.
  8. Luigi DUMITRESCU & Simona VINEREAN, 2010. "International Tourism Market Segmentation Based on Consumer Behavior," REVISTA DE MANAGEMENT COMPARAT INTERNATIONAL/REVIEW OF INTERNATIONAL COMPARATIVE MANAGEMENT, Faculty of Management, Academy of Economic Studies, Bucharest, Romania, vol. 11(5), pages 757-763, December.
  9. Luigi Dumitrescu & Simona Vinerean, 2010. "The Glocal Strategy Of Global Brands," Studies in Business and Economics, Lucian Blaga University of Sibiu, Faculty of Economic Sciences, vol. 5(3), pages 147-155, December.
  10. Luigi Dumitrescu & Mircea Fuciu, 2009. "Customer Relationship Management - A New Method of Targeting the 21st Century Consumers," Annals of the University of Petrosani, Economics, University of Petrosani, Romania, vol. 9(3), pages 6.
  11. Luigi Dumitrescu, 2009. "Implementation Through Internal Marketing," Revista Economica, Lucian Blaga University of Sibiu, Faculty of Economic Sciences, vol. 47(4-5), pages 27-39.
  12. Luigi Dumitrescu, 2009. "Empowerment And Motivation," Revista Economica, Lucian Blaga University of Sibiu, Faculty of Economic Sciences, vol. 46(3), pages 51-60.
  13. Luigi Dumitrescu, 2008. "Managing Total Market Communication And Image," Studies in Business and Economics, Lucian Blaga University of Sibiu, Faculty of Economic Sciences, vol. 3(3), pages 20-28, October.
  14. Luigi Dumitrescu & Camelia Apostu, 2008. "The Business Value," Management and Marketing Journal, University of Craiova, Faculty of Economics and Business Administration, vol. 6(1), pages 83-88, November.
  15. Luigi Dumitrescu, 2007. "Development Of The Firm’S International Competitiveness," Studies in Business and Economics, Lucian Blaga University of Sibiu, Faculty of Economic Sciences, vol. 2(2), pages 8-15, October.

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