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The value of rich interaction applications for Vietnam: Final report

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  • Arnold, René
  • Taş, Serpil

Abstract

Vietnam is one of the strongest growing global economies, with increasing internet penetration and digitization spurring this growth. In particular, Rich Interaction Applications (RIAs) play a critical role in this success as they offer innovative functions helping their users to interact more efficiently than via traditional methods. This results in a consumer surplus of US$6.4 billion (VND145 trillion) in 2018. RIAs comprise applications such as Facebook Messenger, LINE, Skype, WeChat and WhatsApp, as well as Vietnamese applications such as Zalo, BeeTalk and VietTalk which have become increasingly popular means of personal and business interaction. As these applications offer an increasing number of functions, consumers use them more frequently and intensively, not only for communication, but also for other forms of interaction including dedicated third-party service providers (e.g. ride-sharing, food delivery), real-time translation and payment. The variety of functions on offer enables consumers to use RIAs for a large number of tasks that would otherwise have not been possible, or where the traditional means have additional costs associated with them. Against this backdrop, the present study is the first to assess the consumer surplus added by RIAs as well as their contribution to GDP in Vietnam. All of the benefits stemming from RIA usage are a result of the high levels of competitive innovation that has driven product and feature development and expansion among RIAs. (...)

Suggested Citation

  • Arnold, René & Taş, Serpil, 2019. "The value of rich interaction applications for Vietnam: Final report," Study Series, WIK Wissenschaftliches Institut für Infrastruktur und Kommunikationsdienste GmbH, number 251547, December.
    • Handle: RePEc:zbw:wikstu:251547
    Note: Study for Facebook
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