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Corporate social responsibility of export organizations: Relation between strategy, activities and communication on foreign markets

Author

Listed:
  • Andrija Bariæ

    (KONÈAR – Power Plant and Electric Traction Engineering Inc., Zagreb, Croatia)

  • Mislav Ante Omaziæ

    (Faculty of Economics and Business, University of Zagreb, Zagreb, Croatia)

  • Ana Aleksiæ

    (Faculty of Economics and Business, University of Zagreb, Zagreb, Croatia)

Abstract

The concept of corporate social responsibility has been recognized as a successful differentiation strategy for European export organizations in foreign markets. In the time of unprecedented global social, humanitarian, and economic challenges that we face today, the concept comes into the focus of most global stakeholders as never before in history. Still, the existing literature lacks a deeper analysis of differentiation on foreign markets based on corporate social responsibility. This article aims to analyse the relation between socially responsible strategy, activities and communication of export organizations in foreign markets. Empirical research was done on a sample of 78 medium and large sized Croatian export organizations. Research results reveal the importance and positive influence of inclusion of corporate social responsibility in organizational strategy on socially responsible activities and communication channels and principles in foreign markets.

Suggested Citation

  • Andrija Bariæ & Mislav Ante Omaziæ & Ana Aleksiæ, 2021. "Corporate social responsibility of export organizations: Relation between strategy, activities and communication on foreign markets," Interdisciplinary Description of Complex Systems - scientific journal, Croatian Interdisciplinary Society Provider Homepage: http://indecs.eu, vol. 19(1), pages 120-131.
    • Handle: RePEc:zna:indecs:v:19:y:2021:i:4:p:120-131
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    References listed on IDEAS

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    More about this item

    Keywords

    corporate social responsibility; export; foreign market; CSR strategy;
    All these keywords.

    JEL classification:

    • L1 - Industrial Organization - - Market Structure, Firm Strategy, and Market Performance
    • M14 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - Corporate Culture; Diversity; Social Responsibility

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