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New Economic Sociology and relationship marketing: Parallel development

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  • Kotelnikova, Zoya

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  • Kotelnikova, Zoya, 2012. "New Economic Sociology and relationship marketing: Parallel development," economic sociology. perspectives and conversations, Max Planck Institute for the Study of Societies, vol. 13(3), pages 27-33.
    • Handle: RePEc:zbw:econso:155993
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    References listed on IDEAS

    as
    1. Geoffrey M. Hodgson, 1999. "Evolution and Institutions," Books, Edward Elgar Publishing, number 1481.
    2. Sheth, Jagdish N. & Parvatiyar, Atul & Sinha, Mona, 2012. "The conceptual foundations of relationship marketing: Review and synthesis," economic sociology. perspectives and conversations, Max Planck Institute for the Study of Societies, vol. 13(3), pages 4-26.
    3. Aspers, Patrik & Darr, Asaf & Kohl, Sebastian, 2007. "An economic sociological look at economic anthropology," economic sociology. perspectives and conversations, Max Planck Institute for the Study of Societies, vol. 9(1), pages 3-10.
    4. Brian Uzzi & Ryon Lancaster, 2003. "Relational Embeddedness and Learning: The Case of Bank Loan Managers and Their Clients," Management Science, INFORMS, vol. 49(4), pages 383-399, April.
    5. Stockholm University, 2010. "Orderly Fashion: A Sociology of Markets," Economics Books, Princeton University Press, edition 1, number 9212.
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