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Sustainable-oriented Entrepreneurship: Sozial und ökologisch verantwortliches Handeln als Teil des unternehmerischen Selbstverständnisses

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  • Bookhagen, Andrea
  • Seymour, Grit

Abstract

Dieser Beitrag fokussiert auf sog. "soziale" oder "an Nachhaltigkeit ausgerichteten (sustainable-oriented) Entrepreneurships". Exemplarisch werden Beispiele junger Unternehmen aus der Modeindustrie vorgestellt, die sich der Idee der circular economy, dem cradle-to-cradle-Ansatz oder anderen Herangehensweisen verschrieben haben. Die Gründer haben sich zum Ziel gesetzt, Verantwortung für ökologische, soziale und gesellschaftliche Herausforderungen zu übernehmen. Dabei bereichert die Auseinandersetzung mit der relativ neuen Conscious Business-Bewegung die wissenschaftliche Auseinandersetzung um nachhaltige Unternehmensgründungen. Zusammenfassend werden die Faktoren aufgeführt, die zum Erfolg der vorgestellten Unternehmen beigetragen haben. Diese können somit auch als Handlungsempfehlungen für junge Gründer nachhaltiger Unternehmen verstanden werden.

Suggested Citation

  • Bookhagen, Andrea & Seymour, Grit, 2019. "Sustainable-oriented Entrepreneurship: Sozial und ökologisch verantwortliches Handeln als Teil des unternehmerischen Selbstverständnisses," PraxisWISSEN Marketing: German Journal of Marketing, AfM – Arbeitsgemeinschaft für Marketing, vol. 4(01/2019), pages 112-126.
    • Handle: RePEc:zbw:afmpwm:261147
    DOI: 10.15459/95451.35
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    References listed on IDEAS

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    1. Taco C. R. Someren & Shuhua Someren-Wang, 2012. "How to Generate Strategic Innovation for a Sustainable Future," Management for Professionals, in: Green China, edition 127, chapter 6, pages 133-173, Springer.
    2. Nicolas Josef Stahlhofer & Christian Schmidkonz & Patricia Kraft, 2018. "Conscious Business in Germany," CSR, Sustainability, Ethics & Governance, Springer, number 978-3-319-69739-0, May.
    3. Mary Han & Bill McKelvey, 2016. "How to Grow Successful Social Entrepreneurship Firms? Key Ideas from Complexity Theory," Journal of Enterprising Culture (JEC), World Scientific Publishing Co. Pte. Ltd., vol. 24(03), pages 243-280, September.
    4. Rajan Varadarajan, 2017. "Innovating for sustainability: a framework for sustainable innovations and a model of sustainable innovations orientation," Journal of the Academy of Marketing Science, Springer, vol. 45(1), pages 14-36, January.
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    1. Griese, Kai-Michael & Böhmer, Nicole, 2021. "Marketing Literatur als Impulsgeber für mehr Gender Equality Marketing," PraxisWISSEN Marketing: German Journal of Marketing, AfM – Arbeitsgemeinschaft für Marketing, vol. 6(01/2021), pages 83-95.

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