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Effects Of Mass Media And Cultural Drift In A Model For Social Influence

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  • KARINA I. MAZZITELLO

    (Consortium of the Americas for Interdisciplinary Science and Department of Physics and Astronomy, University of New Mexico, Albuquerque, NM 87131, USA;
    CONICET and Departamento de Física, Facultad de Ingeniería, Universidad Nacional de Mar del Plata, Mar del Plata, Argentina)

  • JULIÁN CANDIA

    (Consortium of the Americas for Interdisciplinary Science and Department of Physics and Astronomy, University of New Mexico, Albuquerque, NM 87131, USA;
    Center for Complex Network Research and Department of Physics, University of Notre Dame, Notre Dame, IN 46556, USA)

  • VÍCTOR DOSSETTI

    (Consortium of the Americas for Interdisciplinary Science and Department of Physics and Astronomy, University of New Mexico, Albuquerque, NM 87131, USA)

Abstract

In the context of an extension of Axelrod's model for social influence, we study the interplay and competition between the cultural drift, represented as random perturbations, and mass media, introduced by means of an external homogeneous field. Unlike previous studies [J. C. González-Avellaet al.,Phys. Rev. E72, 065102(R) (2005)], the mass media coupling proposed here is capable of affecting the cultural traits of any individual in the society, including those who do not share any features with the external message. A noise-driven transition is found: for large noise rates, both the ordered (culturally polarized) phase and the disordered (culturally fragmented) phase are observed, while, for lower noise rates, the ordered phase prevails. In the former case, the external field is found to induce cultural ordering, a behavior opposite to that reported in previous studies using a different prescription for the mass media interaction. We compare the predictions of this model to statistical data measuring the impact of a mass media vasectomy promotion campaign in Brazil.

Suggested Citation

  • Karina I. Mazzitello & Julián Candia & Víctor Dossetti, 2007. "Effects Of Mass Media And Cultural Drift In A Model For Social Influence," International Journal of Modern Physics C (IJMPC), World Scientific Publishing Co. Pte. Ltd., vol. 18(09), pages 1475-1482.
    • Handle: RePEc:wsi:ijmpcx:v:18:y:2007:i:09:n:s0129183107011492
    DOI: 10.1142/S0129183107011492
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    References listed on IDEAS

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    Cited by:

    1. Pinto, Sebastián & Balenzuela, Pablo & Dorso, Claudio O., 2016. "Setting the agenda: Different strategies of a Mass Media in a model of cultural dissemination," Physica A: Statistical Mechanics and its Applications, Elsevier, vol. 458(C), pages 378-390.
    2. Pfau, Jens & Kirley, Michael & Kashima, Yoshihisa, 2013. "The co-evolution of cultures, social network communities, and agent locations in an extension of Axelrod’s model of cultural dissemination," Physica A: Statistical Mechanics and its Applications, Elsevier, vol. 392(2), pages 381-391.
    3. Qiming Lu & G. Korniss & Boleslaw Szymanski, 2009. "The Naming Game in social networks: community formation and consensus engineering," Journal of Economic Interaction and Coordination, Springer;Society for Economic Science with Heterogeneous Interacting Agents, vol. 4(2), pages 221-235, November.

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