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HOW TRANSNATIONAL LIVING LABS CAN HELP SMEs TO INTERNATIONALISE

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  • TEEMU SANTONEN

    (Laurea University of Applied Sciences, Vanha Maantie 9, O2650 Espoo, Finland)

  • MIKKO JULIN

    (Laurea University of Applied Sciences, Vanha Maantie 9, O2650 Espoo, Finland)

Abstract

Due to globalisation there are increasing opportunities for SMEs to pursue international markets. Transnational living lab (LL) approach has been suggested as a promising way to help SMEs to pursue in international markets. However, what kind of services SMEs are expecting from transnational LLs is less clear. By conducing 82 semi-structured open-ended interviews among health and well-being SMEs from eight different Baltic Sea region countries, a typology for transnational LL-service needs is defined. As a result of a conventional content analysis, 12 main needs were identified. By far, the most popular LL need was testing service. The second most popular need group was formed by eight equally important services, origin of which can be linked to the commonly known internal barriers of SME internationalisation. However, some needs were differing between established SMEs and startups, depending on their prior LL experiences. Suggestions for key characteristics of transnational LL concept are proposed.

Suggested Citation

  • Teemu Santonen & Mikko Julin, 2019. "HOW TRANSNATIONAL LIVING LABS CAN HELP SMEs TO INTERNATIONALISE," International Journal of Innovation Management (ijim), World Scientific Publishing Co. Pte. Ltd., vol. 23(08), pages 1-16, December.
    • Handle: RePEc:wsi:ijimxx:v:23:y:2019:i:08:n:s1363919619400036
    DOI: 10.1142/S1363919619400036
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    References listed on IDEAS

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