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Innovation Success In The Context Of Inbound Open Innovation

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  • PHILIPP NITZSCHE

    (Chair for Information and Communication Management, German University of Administrative Sciences, Freiherr-vom-Stein-Straße 2, 67346 Speyer, Germany)

  • BERND W. WIRTZ

    (Chair for Information and Communication Management, German University of Administrative Sciences, Freiherr-vom-Stein-Straße 2, 67346 Speyer, Germany)

  • VINCENT GÖTTEL

    (Chair for Information and Communication Management, German University of Administrative Sciences, Freiherr-vom-Stein-Straße 2, 67346 Speyer, Germany)

Abstract

The concept or paradigm of open innovation has gained more and more attention over the last couple of years. Firms see open innovation nowadays as an important capability to build and maintain innovativeness, even in dynamic global markets. Nevertheless, there is still a lot of uncertainty regarding the question which factors determine successful innovation within the open innovation environment. In this regard, based on the dynamic capabilities view, we hypothesise that a firm’s openness, its absorptive capacity and its flexibility primarily determine innovation success in in-bound open innovation environments. To test these hypotheses, we analyse a large scale survey sample of 496 German manufacturing companies from different industries by applying structural equation modelling. As a main result, we find evidence for a positive association between the three mentioned constructs and innovation success.

Suggested Citation

  • Philipp Nitzsche & Bernd W. Wirtz & Vincent Göttel, 2016. "Innovation Success In The Context Of Inbound Open Innovation," International Journal of Innovation Management (ijim), World Scientific Publishing Co. Pte. Ltd., vol. 20(02), pages 1-38, February.
    • Handle: RePEc:wsi:ijimxx:v:20:y:2016:i:02:n:s1363919616500250
    DOI: 10.1142/S1363919616500250
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    3. Flor, M. Luisa & Cooper, Sarah Y. & Oltra, María J., 2018. "External knowledge search, absorptive capacity and radical innovation in high-technology firms," European Management Journal, Elsevier, vol. 36(2), pages 183-194.

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