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Crypto‐economy and new sustainable business models: Reflections and projections using a case study analysis

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  • Maurizio Massaro
  • Francesca Dal Mas
  • Charbel Jose Chiappetta Jabbour
  • Carlo Bagnoli

Abstract

The purpose of this article is to shed light on how the blockchain technology can lead to the creation of new sustainable business models (SBMs). The literature highlights the need to merge the sustainability perspective into business models, creating new SBMs. Using a case study methodology, the paper investigates how the blockchain can foster the creation of SBMs, thus exploring the following Research Question (RQ): How can blockchain facilitate the development of new SBM? The case represents an example of an SBM merging more theoretical definitions. The unique features of the blockchain foster inclusivity even in traditional sectors, allowing widespread distribution of the benefits for the community with a long‐term orientation. Consequently, our study provides systematized evidence of how the blockchain can foster financial and social sustainability. This manuscript adds to the state‐of‐the‐art literature on the application of emerging technologies to organizational sustainability by shedding light on real business case evidence.

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  • Maurizio Massaro & Francesca Dal Mas & Charbel Jose Chiappetta Jabbour & Carlo Bagnoli, 2020. "Crypto‐economy and new sustainable business models: Reflections and projections using a case study analysis," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 27(5), pages 2150-2160, September.
    • Handle: RePEc:wly:corsem:v:27:y:2020:i:5:p:2150-2160
    DOI: 10.1002/csr.1954
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    10. Dal Mas, F. & Massaro, M. & Ndou, V. & Raguseo, E., 2023. "Blockchain technologies for sustainability in the agrifood sector: A literature review of academic research and business perspectives," Technological Forecasting and Social Change, Elsevier, vol. 187(C).

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