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A Shameless Pitch for Quantitative Marketing

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  • Dr. Timothy J. Richards

Abstract

ABSTRACT At least half of the food sold in the United States is sold through some form of retail outlet. Understanding retail demand, therefore, is critical to understanding some of the most important issues facing U.S. agribusinesses today. Retail demand models, however, are fundamentally different from the commodity demand models used extensively in the agribusiness literature. In this letter, I outline the features of retailing, and their implications for modeling the retail demand for food.

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  • Dr. Timothy J. Richards, 2015. "A Shameless Pitch for Quantitative Marketing," Agribusiness, John Wiley & Sons, Ltd., vol. 31(4), pages 564-567, October.
    • Handle: RePEc:wly:agribz:v:31:y:2015:i:4:p:564-567
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    File URL: http://hdl.handle.net/10.1002/agr.21438
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