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Concept of Corporate Culture in the Context of Age Diversity

Author

Listed:
  • Mĺkva Miroslava
  • Vaňová Jaromíra
  • Szabó Peter

    (Slovak University of Technology in Bratislava, Faculty of Materials Science and Technology in Trnava, Institute of Industrial Engineering and Management, Ulica Jána Bottu N. 2781/25, 917 24 Trnava, Slovak Republic)

  • Danyi-Boll Anikó

    (Debreceni Egyetem Szolnok Campus/University, Faculty of Economy and Business, Institute of Marketing and Commerce, Tiszaligeti Sétány 14, 5000 Szolnok, Hungary)

Abstract

The strategic goal of businesses is to secure a long-term competitive advantage, to differentiate themselves from other businesses and to succeed in the market. Corporate culture is what distinguishes an organization from others and cannot be easily imitated. Culture issues, the need for interaction and understanding are becoming an important part of business behaviour between employees and individual groups.

Suggested Citation

  • Mĺkva Miroslava & Vaňová Jaromíra & Szabó Peter & Danyi-Boll Anikó, 2019. "Concept of Corporate Culture in the Context of Age Diversity," Research Papers Faculty of Materials Science and Technology Slovak University of Technology, Sciendo, vol. 27(s1), pages 49-57, December.
    • Handle: RePEc:vrs:repfms:v:27:y:2019:i:s1:p:49-57:n:7
    DOI: 10.2478/rput-2019-0041
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    References listed on IDEAS

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    1. Rudolf Kampf & Silvia Lorincová & Miloš Hitka & Ondrej Stopka, 2017. "Generational Differences in the Perception of Corporate Culture in European Transport Enterprises," Sustainability, MDPI, vol. 9(9), pages 1-14, September.
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