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Value Creation and Change Management in Digital Transformations

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  • Markovits Paul Stefan

    (National University of Political and Administrative Studies, Faculty of Management (SNSPA), Bucharest, Romania)

Abstract

The premise of this paper is that Digital Transformation is the most recent and probably the most powerful toolbox in the effort to create value in a company. Digital Transformation is about changing the operating models of companies and consequently the way these companies create and deliver value to their stakeholders. The indexed literature (in total 6427 items in the Web of Science database on January 31st, 2022) studying the Digital Transformation phenomenon is dominated by the computer sciences and information systems perspective. Therefore, this paper proposes a slightly different and thus new paradigm using the lenses of value creation and change management linking it this way to the strategic management of the company. The purpose of the digital transformation should be value creation and because it is a profound transformation process it is subject to the change management process principles. Through the use of text mining and visual mapping conducted with the help of VOSviewer software version 1.6.17, this paper illustrates the conceptual map of the digital transformation literature and its links to value creation and change management.

Suggested Citation

  • Markovits Paul Stefan, 2022. "Value Creation and Change Management in Digital Transformations," Proceedings of the International Conference on Business Excellence, Sciendo, vol. 16(1), pages 1270-1282, August.
    • Handle: RePEc:vrs:poicbe:v:16:y:2022:i:1:p:1270-1282:n:14
    DOI: 10.2478/picbe-2022-0116
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    References listed on IDEAS

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    9. Matarazzo, Michela & Penco, Lara & Profumo, Giorgia & Quaglia, Roberto, 2021. "Digital transformation and customer value creation in Made in Italy SMEs: A dynamic capabilities perspective," Journal of Business Research, Elsevier, vol. 123(C), pages 642-656.
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