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The Impact of Internal Knowledge Sharing on Sales Department’s Innovativeness and New Product Commercialization

Author

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  • Ružić Erik
  • Benazić Dragan

    (Juraj Dobrila University of Pula, Faculty of Economics and Tourism “Dr. Mijo Mirković”, Pula, Croatia)

Abstract

Background and Purpose: Innovativeness and new product commercialization are highly important for companies. Therefore, a deep understanding of the impact of all potentially influential drivers of success is critical. The purpose of the paper is to explore the impact of internal knowledge sharing on new product selling and sales innovativeness as well as the impact of empowerment on internal knowledge sharing and, indirectly, on new product selling and sales innovativeness.

Suggested Citation

  • Ružić Erik & Benazić Dragan, 2021. "The Impact of Internal Knowledge Sharing on Sales Department’s Innovativeness and New Product Commercialization," Organizacija, Sciendo, vol. 54(2), pages 147-160, May.
    • Handle: RePEc:vrs:organi:v:54:y:2021:i:2:p:147-160:n:2
    DOI: 10.2478/orga-2021-0010
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    1. repec:agr:journl:v:5(582):y:2013:i:5(582):p:15-26 is not listed on IDEAS
    2. Margaret Healy & Peter Cleary & Eimear Walsh, 2018. "Innovativeness and accounting practices: an empirical investigation," Qualitative Research in Accounting & Management, Emerald Group Publishing Limited, vol. 15(2), pages 231-250, June.
    3. Martine R. Haas & Morten T. Hansen, 2007. "Different knowledge, different benefits: toward a productivity perspective on knowledge sharing in organizations," Strategic Management Journal, Wiley Blackwell, vol. 28(11), pages 1133-1153, November.
    4. Ioan Radu PETRARIU & Robert BUMBAC & Radu CIOBANU, 2013. "Innovation: a path to competitiveness and economic growth. The case of CEE countries," Theoretical and Applied Economics, Asociatia Generala a Economistilor din Romania - AGER, vol. 0(5(582)), pages 15-26, May.
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