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The Impact of Competitive Markets on Recruiting: Lessons from Collegiate Athletics

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  • Caro Cary A.

    (PhD., Xavier University of Louisiana, New Orleans, USA.; 1 Drexel Drive, New Orleans, LA 70125, USA.)

Abstract

Conference realignment in NCAA college athletics impacted traditional rivalries and affiliations as it took shape from 2010 to 2013. As schools traded conferences, their college football programs were left to compete against new foes, and in new markets for high school athletes. The impact of brand recognition, prestige, and new conference affiliation on recruiting are examined herein. The findings of the market competitive externalities are important for every labour market in which business opt to compete.

Suggested Citation

  • Caro Cary A., 2018. "The Impact of Competitive Markets on Recruiting: Lessons from Collegiate Athletics," Management of Organizations: Systematic Research, Sciendo, vol. 79(1), pages 25-35, June.
    • Handle: RePEc:vrs:morgsr:v:79:y:2018:i:1:p:25-35:n:2
    DOI: 10.1515/mosr-2018-0002
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    References listed on IDEAS

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    3. Mark D. Groza, 2010. "NCAA conference realignment and football game day attendance," Managerial and Decision Economics, John Wiley & Sons, Ltd., vol. 31(8), pages 517-529, December.
    4. Adam J. Hoffer & Jared A. Pincin, 2015. "The effects of conference realignment on NCAA athletic departments," Applied Economics Letters, Taylor & Francis Journals, vol. 22(15), pages 1209-1223, October.
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