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Implementation of the Game as a Service Research Model: Microperspective

Author

Listed:
  • Kostić Zorana

    (University of Niš, Faculty of Mechanical Engineering)

  • Tomić Nenad

    (University of Kragujevac, Faculty of Economics)

Abstract

From a negligible market niche in the entertainment industry, video game publishing has become extremely profitable. The emergence of the video game digital distribution platforms has established a permanent connection between the player and the publisher, making it possible to expand the offer. This led to emergance of the game as a service model, based on a continuous flow of revenue from the sale of additional content in an already distributed game. Revenues generated from the sale of virtual goods within the game are called microtransactions. The subject of this paper is the attitudes of video game players in Serbia and Poland towards different types of microtransactions. The paper has two key objectives: first, to determine whether there are differences in attitudes towards different types of microtransactions, and, second, to determine whether there are differences in attitudes of gamers from Serbia and Poland. In order to achieve these objectives, gamers are given a questionnaire to express their views regarding microtransactions. The existence of statistically significant differences in the attitudes of gamers classified in these two samples is determined for all observed forms of microtransactions, using the t-test.

Suggested Citation

  • Kostić Zorana & Tomić Nenad, 2022. "Implementation of the Game as a Service Research Model: Microperspective," Economic Themes, Sciendo, vol. 60(1), pages 57-75, March.
    • Handle: RePEc:vrs:ecothe:v:60:y:2022:i:1:p:57-75:n:8
    DOI: 10.2478/ethemes-2022-0004
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    References listed on IDEAS

    as
    1. David Zendle & Rachel Meyer & Nick Ballou, 2020. "The changing face of desktop video game monetisation: An exploration of exposure to loot boxes, pay to win, and cosmetic microtransactions in the most-played Steam games of 2010-2019," PLOS ONE, Public Library of Science, vol. 15(5), pages 1-13, May.
    2. McCaffrey, Matthew, 2019. "The macro problem of microtransactions: The self-regulatory challenges of video game loot boxes," Business Horizons, Elsevier, vol. 62(4), pages 483-495.
    3. Lee Cronbach, 1951. "Coefficient alpha and the internal structure of tests," Psychometrika, Springer;The Psychometric Society, vol. 16(3), pages 297-334, September.
    Full references (including those not matched with items on IDEAS)

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    More about this item

    Keywords

    microtransactions; supply; digital distribution; segmentation; behavioral game theory; model;
    All these keywords.

    JEL classification:

    • D01 - Microeconomics - - General - - - Microeconomic Behavior: Underlying Principles
    • D14 - Microeconomics - - Household Behavior - - - Household Saving; Personal Finance
    • L14 - Industrial Organization - - Market Structure, Firm Strategy, and Market Performance - - - Transactional Relationships; Contracts and Reputation

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