Rates of Amortization of Advertising Expenditures
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Bibliographic InfoArticle provided by University of Chicago Press in its journal Journal of Political Economy.
Volume (Year): 79 (1971)
Issue (Month): 5 (Sept.-Oct.)
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Web page: http://www.journals.uchicago.edu/JPE/
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- Berry, Heather & Sakakibara, Mariko, 2008. "Resource accumulation and overseas expansion by Japanese multinationals," Journal of Economic Behavior & Organization, Elsevier, vol. 65(2), pages 277-302, February.
- Frederico Belo & Xiaoji Lin & Maria Ana Vitorino, 2014.
"Brand Capital and Firm Value,"
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- Belo, Frederico & Lin, Xiaoji & Vitorino, Maria Ana, 2013. "Brand Capital and Firm Value," Working Paper Series 2013-04, Ohio State University, Charles A. Dice Center for Research in Financial Economics.
- Frederico Belo & Xiaoji Lin & Maria Ana Vitorino, 2013. "Code and data files for "Brand Capital and Firm Value"," Computer Codes 12-71, Review of Economic Dynamics.
- Leonard I. Nakamura, 2005. "Advertising, intangible assets, and unpriced entertainment," Working Papers 05-11, Federal Reserve Bank of Philadelphia.
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