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Advertising and Labor Market Matching: A Tour through the Times

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  • Jed DeVaro
  • Oliver Gürtler

Abstract

Surveying employment-related newspaper advertisements over several centuries, we identify four eras (neither workers nor firms posted ads, mostly workers posted ads, mostly firms posted ads, and both parties regularly posted ads). These eras can be understood in the context of the equilibrium of a matching model that incorporates strategic interactions by both sides of the labor market. Potential explanations for transitions across eras include increasing literacy rates, expansion of social insurance programs, growth in the labor force and firm size, reduction in mobility costs and search frictions, and the internet.

Suggested Citation

  • Jed DeVaro & Oliver Gürtler, 2018. "Advertising and Labor Market Matching: A Tour through the Times," Journal of Labor Economics, University of Chicago Press, vol. 36(1), pages 253-307.
    • Handle: RePEc:ucp:jlabec:doi:10.1086/693872
    DOI: 10.1086/693872
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    Cited by:

    1. Gürtzgen, Nicole & Lochner, Benjamin & Pohlan, Laura & van den Berg, Gerard J., 2021. "Does online search improve the match quality of new hires?," Labour Economics, Elsevier, vol. 70(C).
    2. Enghin Atalay & Phai Phongthiengtham & Sebastian Sotelo & Daniel Tannenbaum, 2020. "The Evolution of Work in the United States," American Economic Journal: Applied Economics, American Economic Association, vol. 12(2), pages 1-34, April.

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