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SME and global industries: managing the global supply chain in the consumer electronic industry

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  • Patrizia Silvestrelli

    (Università degli Studi di Macerata)

Abstract

This research takes place within a broader study, which aims to highlight the evolution strategies of the companies competing within the consumer electronics industry, and the consequent changes that have characterized the market worldwide. This paper analyzes some management and organizational issues of a me-dium Italian firm (Mivar), which has been producing television sets for almost fifty years. The aim of this paper is to underline not so much the path of Mivar growth, but the gradual loss of competitiveness, which has now led this firm to a position of total dependence on its environment. This could pro-voke the exit of Mivar from the market.Emphasizing the opportunities offered to companies by the growing inter-nationalization of the business, we highlight, however, that generally the globalization of an industrial sector does not imply a consequent internationalization of the firms operating in it. This can happen especially if the firm suffers for weaknesses due to sub-optimal size and inadequacy of its governance, like in the case of Mivar, where the lack of internationalization of its business causes several problems in managing the global supply chain, therefore compromising the system of relationships with upstream and downstream companies.

Suggested Citation

  • Patrizia Silvestrelli, 2011. "SME and global industries: managing the global supply chain in the consumer electronic industry," DSI Essays Series, DSI - Dipartimento di Studi sull'Impresa, vol. 19.
    • Handle: RePEc:tov:dsiess:v:19:y:2011
    as

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    References listed on IDEAS

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    More about this item

    Keywords

    Television Set Industry; Internationalization; SME Governance; International Supply Chain;
    All these keywords.

    JEL classification:

    • F23 - International Economics - - International Factor Movements and International Business - - - Multinational Firms; International Business
    • L2 - Industrial Organization - - Firm Objectives, Organization, and Behavior
    • L11 - Industrial Organization - - Market Structure, Firm Strategy, and Market Performance - - - Production, Pricing, and Market Structure; Size Distribution of Firms
    • L68 - Industrial Organization - - Industry Studies: Manufacturing - - - Appliances; Furniture; Other Consumer Durables

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